iRubric: Advertisement Essay rubric

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Advertisement Essay Advertisement Essay Find an advertisement (may be any type of media, but you must provide a copy or link). Write a one page paper analyzing the ad. What tactics does the company use to lure consumers into buying their products? How do you know? Use specific examples to back up your claim. This paper is due in one week and will count as 10 points. The paper should be in standard APA format (typed, double-spaced, 12pt, Times New Roman). Remember to put your name and section number on the top! Rubric Code: N93CXX By MarcellaLewis Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: Undergraduate

Enter rubric title Enter rubric description
	Poor 1 pts	Fair 2 pts	Good 3 pts
Analysis 30 %	Poor Did not give any explanation/analysis	Fair Gave minimal explanation/analysis	Good Gave in-depth explanation/analysis
Tactics 30 % Enter description	Poor Did not identify a tactic	Fair Identified one tactic	Good Identifies at least two tactics
Length 15 % Enter description	Poor Less than half a page	Fair Between a half and 2/3 of a page	Good At least one full page
Spelling, grammar and formatting 15 % Enter description	Poor Serious spelling and grammar mistakes. Made no attempt to conform to MLA standards	Fair Some spelling or grammar mistakes. Mostly conforms to MLA standards	Good Very little (or no) spelling or grammar mistakes. Conforms to MLA standards
Handed in ad 10 %	Poor Did not hand in ad or link	Fair	Good Handed in ad or link