iRubric: Business Plan Project Rubric

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Business Plan Project Rubric Business Plan Project Rubric Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including setting goals and writing a mission statement, developing the marketing plan, etc. Rubric Code: N7W29C By scraptalk Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Business Plan Project 250 %
	Excellent 50 pts	Good 40 pts	Fair 30 pts	Poor 20 pts
Executive Summary 50 pts Convinces reader that business is sound and has opportunity for success	Excellent Meets or Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meet expectations
Industry Analysis 50 pts SWOT Analysis, Identify Market Segments, Competitive Analysis	Excellent Meets or Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meet expectations
Marketing 50 pts Market Research, Target Market, Marketing Communications	Excellent Meets or Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meet expectations
Plan Organization 50 pts Clear, concise with logical sequence of information. Correct grammar, punctuation and spelling	Excellent Meets or Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meet expectations
Creativity 50 pts Keeps the reader's attention Helps make plan visually attractive to reader	Excellent Meets or Exceeds Highest Expectations	Good Above Expectations	Fair Meets Expectations	Poor Does not meet expectations