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iRubric: MAGAZINE ADVERTISEMENT rubric

iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT 
MAGAZINE ADVERTISEMENT
Students will create a print advertisement using persuasive images and details. Advertisement should address 1) Who are they talking to? 2) What is the most important thing to say to prospect? 3) What is the Call To Action for the prospect?
Rubric Code: N67472
By clcangioni
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric MGMT 424 Advertising
Advertising Project
Create an adv for MBA
  Poor

4 pts

Acceptable

6 pts

Very Good

8 pts

Excellent

10 pts

PURPOSE OF AD

Grabs the consumer. Answers audience question: Why should I care?
Poor

The ad does not address the consumer's needs.
Acceptable

The ad grabs the consumer's attention by meeting a consumer need.
Very Good

The ad grabs the consumer's attention by meeting a consumer needs with the benefits of product or service.
Excellent

The ad grabs the consumer's attention by saving money,providing a better life, solving problems, etc.. Meets target consumer needs.
IMPORTANT INFORMATION

Includes:Product name, details about product, identifies target audience.
Does your ad make a strong, clear message available?
Poor

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience
Acceptable

Product name is clear; some details missing; appeals to the appropriate target audience
Very Good

Product name is clear
and attractive; all important information present; appeals to the appropriate target audience
Excellent

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident
OVERALL DESIGN

Uses color, text, and graphics / illustrations. Will people notice your ad?
Poor

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
Acceptable

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)
Very Good

Layout balanced with an adequate amount of white space; product description complete; illustrations clear
Excellent

Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
Problem/Benefit/Feature

Applies knowledge of subject matter. What problems does your project solve?
Poor

No details about the problem the product solves of the benefit the product provides. No product features highlighted.
Acceptable

Few details about the problem the product solves or the benefit the product provides. Some product features highlighted.
Very Good

Good details about the problem the product solves or the benefit the product provides. Important product features highlighted.
Excellent

Clear details about the problem the product solves or the benefit the product provides. Important product features highlighted.



Keywords:
  • magazine advertisement


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