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iRubric: ADVERTISEMENT rubric

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ADVERTISEMENT MAGAZINE ADVERTISEMENT Students will create an advertisement using persuasive details and emotional appeals; complete with logo and slogan. Rubric Code: N53428 By bvankeulen Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8

Magazine Advertisement
	Not Yet Meeting Expectations 1 pts	Below Expectations 2 pts	Meets Expectations 3 pts	Exceeds Expectations 4 pts
SLOGAN	Not Yet Meeting Expectations Slogan is vague and uninteresting	Below Expectations Slogan does not directly relate to product; slogan is not completely unique, slogan is a bit memorable, but can be much stronger	Meets Expectations Slogan relates directly to product and catches the reader's attention	Exceeds Expectations Slogan relates directly to product; unique, easily remembered; incites reader to purchase the product right away!
LOGO	Not Yet Meeting Expectations Little variety; not unique; may be messy	Below Expectations Logo not totally effective; may look as if it was done hurriedly	Meets Expectations Effective use of logo (catches attention, but not right away)	Exceeds Expectations Highly effective use of logo to grab the reader's attention quickly
EMOTIONAL APPEALS	Not Yet Meeting Expectations Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present	Below Expectations Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak	Meets Expectations Product name is clear and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present	Exceeds Expectations Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticing
OVERALL DESIGN	Not Yet Meeting Expectations Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear	Below Expectations Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)	Meets Expectations Layout balanced with an adequate amount of white space; product description complete; illustrations clear	Exceeds Expectations Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective