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iRubric: Bag-Tag-Logo Project rubric

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Bag-Tag-Logo Project Tri-Fold Brochure Students create and print out a logo using Adobe Illustrator. Next they design and create a hang tag and a shopping bag. Rubric Code: N52AB2 By ltabish Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12

Logo Designed
	Poor 15 pts	Fair 18 pts	Good 22 pts	Excellent 25 pts
Layout Design	Poor Unacceptable ~ student did not fully complete this section.	Fair Nearing Proficient ~ student put little effort into the layout design. Focal point does not catch the eye.	Good Proficient ~ somewhat easy to read and looks good. Focal point catches the eye & is memorable.	Excellent Advanced ~ Look is Easy to read & well done. Focal point catches the eye & is memorable. Also makes the logo immediately understandable.
Required Information	Poor Did not complete all required information	Fair completed most of the required information at a limited level	Good Completed all of the required information at a basic level	Excellent Completed all of the required information at an advanced level. Look is professional, creative and makes an impact.
Use of Font, layout & Color	Poor Did not complete the "look" of the logo. Non original content, styles were copied.	Fair Logo was put together but did not seem organized. Design was cut & paste	Good Student effectively uses color, font, & layout in a pleasing manner.	Excellent Student effectively uses color, font, & layout in a pleasing manner. Very impressive.
Hang Tag Designed & created
	Poor 15 pts	Fair 18 pts	Good 22 pts	Excellent 25 pts
Use of Font, layout & Color	Poor Did not complete the "look" of the hang tag. Non original content, styles were copied.	Fair Hang Tag was put together but did not seem organized. Design was cut & paste	Good Student effectively uses color, font, & layout in a pleasing manner.	Excellent Student effectively uses color, font, & layout in a pleasing manner. Very impressive hang tag.
Tag Layout Design	Poor Unacceptable ~ student did not fully complete this section.	Fair Nearing Proficient ~ student put little effort into the layout design. Focal point does not catch the eye.	Good Proficient ~ somewhat easy to read and looks good. Focal point catches the eye & is memorable	Excellent Advanced ~ Look is Easy to read & well done. Focal point catches the eye & is memorable. Also makes the logo immediately understandable.
Shopping Bag
	Poor 15 pts	Fair 18 pts	Good 22 pts	Excellent 25 pts
Layout Design of bag	Poor Unacceptable ~ student did not fully complete this section.	Fair Nearing Proficient ~ student put little effort into the layout design. Focal point does not catch the eye.	Good Proficient ~ somewhat easy to read and looks good. Focal point catches the eye & is memorable	Excellent Advanced ~ Look is Easy to read & well done. Focal point catches the eye & is memorable. Also makes the logo immediately understandable.

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