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iRubric: Saving Money rubric
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Saving Money
MAGAZINE ADVERTISEMENT
Students will create a poster or commercial educating kids about the importance of saving money.
Rubric Code:
N48B2X
By
rjeantet
Ready to use
Public Rubric
Subject:
Social Sciences
Type:
Project
Grade Levels:
K-5
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Poster advertisement
Not Yet Meeting Expectations
4 pts
Below Expectations
8 pts
Meets Expectations
11 pts
Exceeds Expectations
15 pts
SLOGAN
Not Yet Meeting Expectations
Slogan is vague and uninteresting
Below Expectations
Slogan does not directly relate to product; slogan is not completely unique, slogan is a bit memorable, but can be much stronger
Meets Expectations
Slogan relates directly to product and catches the reader's attention
Exceeds Expectations
Slogan relates directly to product; unique, easily remembered; incites reader to purchase the product right away!
LOGO
Not Yet Meeting Expectations
Little variety; not unique; may be messy
Below Expectations
Logo not totally effective; looks rushed or done sloppily
Meets Expectations
Effective use of logo (catches attention, but not right away)
Exceeds Expectations
Highly effective use of logo to grab the reader's attention quickly!
EMOTIONAL APPEALS
Not Yet Meeting Expectations
Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present. Not persuassive.
Below Expectations
Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak. Not very persuassive.
Meets Expectations
Product name is clear
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present. Ad is persuassive and helps kid understand the importance of savig.
Exceeds Expectations
Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticing. Very persuassive and encourages kids to want to save and educates the importance of saving.
OVERALL DESIGN
Not Yet Meeting Expectations
Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear, little or no pictures or illustrations.
Below Expectations
Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)
Meets Expectations
Layout balanced with an adequate amount of white space; product description complete; illustrations clear and relate to topic well.
Exceeds Expectations
Layout simple and balanced with an adequate amount of white space; excellent description of importance of saving in few words; illustrations highly effective
Keywords:
advertisement
Subjects:
English
Health
Social Sciences
Types:
Project
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