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iRubric: Saving Money rubric

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Saving Money MAGAZINE ADVERTISEMENT Students will create a poster or commercial educating kids about the importance of saving money. Rubric Code: N48B2X By rjeantet Ready to use Public Rubric Subject: Social Sciences Type: Project Grade Levels: K-5

Poster advertisement
	Not Yet Meeting Expectations 4 pts	Below Expectations 8 pts	Meets Expectations 11 pts	Exceeds Expectations 15 pts
SLOGAN	Not Yet Meeting Expectations Slogan is vague and uninteresting	Below Expectations Slogan does not directly relate to product; slogan is not completely unique, slogan is a bit memorable, but can be much stronger	Meets Expectations Slogan relates directly to product and catches the reader's attention	Exceeds Expectations Slogan relates directly to product; unique, easily remembered; incites reader to purchase the product right away!
LOGO	Not Yet Meeting Expectations Little variety; not unique; may be messy	Below Expectations Logo not totally effective; looks rushed or done sloppily	Meets Expectations Effective use of logo (catches attention, but not right away)	Exceeds Expectations Highly effective use of logo to grab the reader's attention quickly!
EMOTIONAL APPEALS	Not Yet Meeting Expectations Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present. Not persuassive.	Below Expectations Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak. Not very persuassive.	Meets Expectations Product name is clear and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present. Ad is persuassive and helps kid understand the importance of savig.	Exceeds Expectations Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticing. Very persuassive and encourages kids to want to save and educates the importance of saving.
OVERALL DESIGN	Not Yet Meeting Expectations Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear, little or no pictures or illustrations.	Below Expectations Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)	Meets Expectations Layout balanced with an adequate amount of white space; product description complete; illustrations clear and relate to topic well.	Exceeds Expectations Layout simple and balanced with an adequate amount of white space; excellent description of importance of saving in few words; illustrations highly effective