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iRubric: Marketing Plan Assignment for Cereal Campaign rubric

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Marketing Plan Assignment for Cereal Campaign Marketing Plan Assignment Fast Track Group work to create a product/service and build a marketing plan. Rubric Code: N45C6B By pglott Ready to use Public Rubric Subject: Business Type: Assignment Grade Levels: 9-12

Marketing Plan
	Approaching Standard 15 pts	Average 18 pts	Above Average 21 pts	Indepth 25 pts
Description of product or service	Approaching Standard The product or service is not orginal and is not targeted to a specific market.	Average The product or service is orginal, could be marketable and may reach its target market.	Above Average The product or service is orginal and will reach its target market.	Indepth The product or service is original, very marketable and has a high probablity to successsfully reach its target market.
Rationale for Chosen product	Approaching Standard Some conclusions are drawn but no real reasons are given.	Average Conclusions are pointed out but no reference to research as to why it might be a success.	Above Average Conclusions are drawn and references to research clearly shows the evolution of the idea.	Indepth Conclusions are clear. They point specifically to the research with references to why, what and HOW the product/service should be successful.
Organization & Information	Approaching Standard The information is disorganized and difficult to understand.	Average The information is organized, but not easy to understand.	Above Average Information is organized with well constructed concepts that build on each other and follows the outline.	Indepth The information is extremely well organized with concepts that work extremely well together and moves towards a successful outcome.
Promotional Elements	Approaching Standard Although attempted, does not clearly communicate the product or service.	Average Report attempts to communicate a promotional campaign.	Above Average Uses one or more persuasive techniques that presents the product/service to an intented audience.	Indepth Uses a variety of persausive techniques that clearly presents the product/service to the target market.