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Persuasive Letter 
Persuasive Letter: Dear President
Rubric Code: N44CAC
By vbruce
Ready to use
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: (none)

Powered by iRubric Dear President,
  Excellent

5 pts

Good

4 pts

Acceptable

3 pts

Weak

2 pts

Unacceptable

1 pts

Introduction

Excellent

Introduction shows impressive originality. Engages the reader from the beginning. Establishes the focus of the letter very well.
Good

Introduction shows originality with a nice greeting and attention getter. .
Acceptable

Somewhat grabs the reader's attention with a greeting or a hook. May need better organization and flow.
Weak

Introduction states the claim clearly, but arguments are not specified. Lacks an attention-getter or greeting.
Unacceptable

Introduction is confusing and does not make the focus clear. Does not grab the reader's attention with a greeting or a hook.
Content

Excellent

The central ideas show original thinking . Letter is extremely thoughtful and engaging.
Good

The claim of the letter shows some original thinking. Letter is thoughtful and engaging.
Acceptable

The main idea is clear. Ideas and details stay on the surface and provide weak support.
Weak

The main idea lacks clarity. Support is kind of related to the topic and may not create a clear connection to the position. Confusing.
Unacceptable

The main idea is not clear. Very confusing.
Sentences are awkward or choppy
Conclusion

Excellent

The conclusion contains original thinking, depth, and insight.
Good

The conclusion provides insight into the overall purpose of the letter with some originality but it may lack sufficient depth.
Acceptable

The conclusion provides some insight into the purpose of the writing but demonstrates little originality.
Weak

The conclusion may be abrupt or missing. May be loosely or unconnected to the central idea.
Unacceptable

The conclusion is missing or is unconnected to the central idea.
Conventions and Neatness

Excellent

Contains no errors in spelling. . Very easy to read.
Good

Contains a few errors in spelling, but they do not interfere with the reading. Is neat and easy to read.
Acceptable

Contains several significant errors in spelling, that interfere somewhat with the reading. .
Weak

Contains numerous spelling -more than 2
difficult to follow
Unacceptable

Contains so many spelling errors that make it too difficult to follow. Sloppy and illegible.
Layout and design

Excellent

The letter is creatively designed with easily read text.
style, and purpose all excellent for a business letter.
Good

The letter is eye-catching and attractive. Text is easy to read.
style, and punctuation is indicative of a business letter.
Acceptable
Weak

Letter appears busy or boring. Text may be difficult to read. May have some indication it is a business letter.
Unacceptable

Letter is unattractive or inappropriate. Text is difficult to read. It does not have proper grammar or punctuation for a business letter
Format

Excellent
Good

Letter is complete with all required elements
typed
meets required length
Acceptable

Some business letter elements may be missing.
Weak

Most business letter elements out of place or missing.
Unacceptable

handwritten
longer or shorter than required length
Letter lacks paragraphs and correct letter form.




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