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Cover Letter Assessment
Pitch Letter Assessment
Assessment of the cover letter assignment in the public relations writing class.
Rubric Code:
N24668
By
mgroover
Ready to use
Public Rubric
Subject:
Communication
Type:
Homework
Grade Levels:
(none)
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Cover Letter
Poor
0 pts
Mastery Not Yet Reached
4 pts
Mastered - Good
6 pts
Mastered
10 pts
AP Style & Grammar
Poor
*AP style not followed
*Contains more than six AP Style errors
*Contains six or more grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
Mastery Not Yet Reached
*AP Style not followed
*Contains four or five AP Style errors
*Contains four or five grammatical, punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
Mastered - Good
*AP Style followed somewhat
*Contains two or three AP Style errors
*Contains two or three grammatical, punctuation and spelling errors
*Language is clear; good sentence structure
Mastered
*AP Style followed wonderfully
*No more than one AP Style or grammar error
*Rules of grammar, usage and punctuation are followed
*Language is clear and precise; excellent sentence structure
Organization & Structure
Poor
*Structure & organization are not evident
*Does not appear like a standard business letter in format or organization
Mastery Not Yet Reached
*Structure & organization detract from the message of the writer
*Barely conforms to guidelines of a standard business letter.
*Paragraphs are disjointed and lack transition of thoughts
*Sentences are choppy (too short) or wordy (too long)
Mastered - Good
*Structure & organization of the cover letter is easy to follow
*Adequately conforms to guidelines of a standard business letter
*Paragraph transitions are presented and maintain the flow throughout
Mastered
*Structure & organization of the cover letter is clear and easy to follow
*Is an exemplary letter regarding structure of a standard business letter
*Paragraph transitions are present and logical and maintain the flow of thought throughout
Opening Paragraph
Poor
*No opening paragraph
Mastery Not Yet Reached
*Specific publication not named
*Little mention of how your press kit deserves attention
Mastered - Good
*Clearly indicates that writer is writing to a specific editor/reporter for a specific (named) publication
*Brief mention of why your press kit deserves attention
Mastered
*Clearly indicates that the writer is writing to a specific editor/reporter for a specific (named) publication
*Clear explanation of why your press kit deserves attention
Word Choice/Persuasive Tone
Poor
*Language and tone of letter are unclear
Mastery Not Yet Reached
*Choice of some words that are clear and descriptive
*Lacks consistent persuasive tone
Mastered - Good
*Adequate choice of words that are clear and descriptive
*Demonstrates persuasive tone in parts of pitch letter
Mastered
*Words chosen are clear, descriptive and accurate
*Maintains consistent persuasive tone throughout pitch letter
Conclusion
Poor
*Letter ends with story ideas, without mentioning contact information again
*Letter is not signed
Mastery Not Yet Reached
Mastered - Good
Mastered
*Provides editor/reporter with reminder of contact information
*Letter has sender's name typed
*Letter is signed
Keywords:
FactSheet
Subjects:
Communication
Types:
Homework
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