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iRubric: Public Service Announcement rubric
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Public Service Announcement
Public Service Announcement
PSA must be from 30 Seconds to 3:00 min. And have a clear message, use persuasive device method, be measurable for effectiveness & clear meaning. PSA needs a defined audience & have title/credits. Music should be appropriate to topic and the level should be appropriate to hear Voice Over or Dialogue. PSA must contain a CALL TO ACTION referencing how to get involved via web link or phone or meeting place/time referenced via text AND/OR Voice Over of Text. Tagline is evident.
Rubric Code:
MXBW847
By
stepkinsey
Ready to use
Public Rubric
Subject:
Education
Type:
Project
Grade Levels:
9-12
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Public Service Announcement
Unsatisfactory
5 pts
Fair
10 pts
Good
15 pts
Excellent
20 pts
Total Points
(N/A)
Length/Presentation
Unsatisfactory
Video clip is less than 30 seconds or longer than 60 seconds. Audio is distraction from story. Shots do not display continuity or good framing or composition. Student does not present video to the class by deadline.
Fair
Video clip is between 30 and 60 seconds. Shots display limited or gaps in continuity. Audio slightly distracts from story. Student's video presentation is inaccurate or incomplete. Several shots do not demonstrate good framing, pace or composition.
Good
Video clip is to 30 to 60 seconds, some continuity is demonstrated. Audio is synched, clear with no gaps. Student's video presentation is adequate, most shots show good framing and composition and pace.
Excellent
Video clip is 30 to 60 seconds and project demonstrates mastery of continuity. Audio perfectly matches video and everything is heard clearly. Student's video presentation is exceptional with framing, composition and mix of shots for pacing.
Total Points
Points
Information within PSA
Unsatisfactory
A great deal of information is unclear, inaccurate, or irrelevant to the assigned topic. Major facts are missing. Less than 40% of class surveyed were persuaded by presentation
Fair
Information is frequently unclear, inaccurate, or irrelevant to the assigned topic. Important details are missing. Survey showed 40 to 60% of class persuaded by presentation.
Good
Information is occasionally unclear, inaccurate, or irrelevant to the assigned topic. A few details are missing. Survey 60-80% of class persuaded by presentation.
Excellent
Information is clear, accurate, and relevant to the chosen topic. The topic is fully covered. 80% or more of surveyed classmates were persuaded by presentation.
Total Points
Points
Follow up information
Unsatisfactory
There is no follow up information present, no voice over call to action and or it is inappropriate for the public service announcement.
Fair
There is limited or poor follow up information and or it is somewhat inappropriate for the public service announcement. There is Call to Action but it is not well formatted, too quick or too slow for viewer to assimilate.
Good
There follow up information and it is appropriate for the public service announcement. Call to action appropriate but missing one or two elements of text/spelling.
Excellent
There is excellent and accurate follow up information and it is appropriate for the public service announcement. Call to action is appropriate, well formatted and clearly associated with the topic.
Total Points
Points
Clarity
Unsatisfactory
Most or all of the video is messy or incomplete. Major spelling and grammar mistakes. Story is not clear or pacing is poor.
Fair
Some of the video is messy or incomplete. Frequent spelling and grammar mistakes. Story is not very clear or poorly paced.
Good
Only one to three clips of video is messy or incomplete. Spelling and grammar mistakes are rare. Story is clear and somewhat interesting.
Excellent
Video is neatly finished. No spelling and grammar mistakes. Story is unique, interesting and memorable. Pacing and shot mix keep viewer engaged and interested.
Total Points
Points
Voiceover/Music
Unsatisfactory
Voiceover and music are missing or levels set so poorly it distract greatly from the message.
Fair
Either the Voiceover or music are inappropriate to the public service announcement. Volume is set inappropriately to help convey message. Frequent audio level problems displayed taking away slightly from message.
Good
Voiceover and music are mostly appropriate to the public service announcement. One or two parts of the audio are adjusted poorly and distract from the message or are missing.
Excellent
Voiceover and music are present, appropriate and set to appropriate volume levels The VO and music have an impact on the emotional appeal of the public service announcement and help convey the message.
Total Points
Points
Subjects:
Arts and Design
English
History
Education
Types:
Project
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