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iRubric: Advertising Project rubric

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Advertising Project Advertising Project Rubric Code: MXB36C2 By cohalloran Ready to use Public Rubric Subject: Vocational Type: Presentation Grade Levels: 6-8

Advertising Project
	Poor (N/A)	Fair (N/A)	Good (N/A)	Excellent (N/A)
Content	Poor There were very little, if any, facts and/or opinions given for the product	Fair There were very few convincing facts and opinions given for the product.	Good There were a sufficient number of facts and opinions to support why people should buy your product.	Excellent There were extra, useful facts that provide excellent information to support why people should buy your product.
Audience Persuasion Did the group use effective convincing and persuasive language to get audience to buy product.	Poor -It was unclear who your audience was.<BR> -Nothing about the advertisement was convincing or useful for selling your product.	Fair -Your advertisement did not connect with your intended audience<BR> -Very little of the advertisement was convincing to buy your product.	Good -It was clear who your audience was.<BR> -You connected well with your audience and provided a convincing argument as to why they should purchase your product.	Excellent -It was clear who your audience was.<BR> -You connected very well with your audience and provided a very convincing argument as to why they should purchase your product.
Slogan Did the group create a slogan that was effective in describing and selling their product.	Poor The slogan was not effective in describing and selling the product.	Fair The slogan was mildly effective in describing and selling the product.	Good The slogan was effective in describing and selling the product.	Excellent The slogan was very effective in describing and selling the product. The slogan is memorable/catchy.
Advertisement Presentation Length The advetisment is to be between 1 and 3 minutes long.	Poor The advertisement was far too short/incomplete.	Fair The advertisement was too short and seemed rushed or incomplete.	Good The advertisement was a suitable length.	Excellent The advertisement was a suitable length and included all relevant information.
Final Presentation	Poor -The team did not work together during the creating process.<BR> -The final product was unorganized, messy, and was not suitable for this task.<BR> -There is no evidence of the process you took for creating your product.	Fair -There is very little evidence to the creation process.<BR> -The team worked well together at times, but was not consistent.<BR> -The final presentation was average.	Good -There is sufficient evidence of the creation process of your advertisement.<BR> -Your team worked well together and stayed on task consistently.<BR> -The final production was a great example of a successful advertisement.	Excellent -There is strong evidence of the creation process of your advertisement.<BR> -Your team worked very well together and stayed on task consistently.<BR> -The final production was a great example of a successful advertisement.
Use of French	Poor Little to no French was used.	Fair An attempt was made to use French, but there were many avoidable errors.	Good French was used throughout with few avoidable errors.	Excellent Excellent French was used throughout with minimal avoidable errors.

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