iRubric: Persuasive Print Ad Rubric

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Persuasive Print Ad Rubric Persuasive Print Ad Rubric Rubric for assessing persuasion techniques in a print ad students create. Rubric Code: MC3565 By CBeddies Ready to use Public Rubric Subject: English Type: Project Grade Levels: 6-8

Persuasive Print Ad Enter rubric description
	Poor 1 pts	Fair 2 pts	Good 3 pts
Product Image What the product looks like.	Poor No attempt has been made to create a picture of the product on the ad; neither has name been included in the ad.	Fair There is only the name of the product but no attempt made to create a picture of the product.	Good Students have included - to the best of their ability - a picture of the product and the product name is also included.
Slogan Memorable phrase used in an ad campaign.	Poor There is no slogan for the product.	Fair There is a slogan, but no effort has been made to make it catchy and persuasive.	Good There is a slogan. It is both catchy and persuasive.
Persuasive Texchnique Persuasive technique is used to appeal others in ad	Poor There no information that shows which tool of persuasion is being used.	Fair There is little information that shows which tool of persuasion is used.	Good There is sufficiently clear information that shows which tool of persuasion is used.
Appearance Overall appearance	Poor The overall appearance is unfinished and unclear	Fair The overall appearance is somewhat clear, and the advertisement is completed, although not creative or eye-catching.	Good The overall appearance is complete and the advertisement is creative and eye-catching.