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iRubric: Photo with Caption Evaluation rubric

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Photo with Caption Evaluation 
This is a rubric for assessing a photo with caption in an undergrad public relations course.
Rubric Code: M9W24
Ready to use
Public Rubric
Subject: Journalism  
Type: Project  
Grade Levels: Undergraduate

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  EXPERT 100% WOW!

25 pts

MASTERED 85% GOOD

21 pts

MASTERY NOT YET REACHED

19 pts

POOR / OMITTED

0 pts

Communicates a Message
25 %

The photo effectively communicates a message, action or emotion.

EXPERT 100% WOW!
MASTERED 85% GOOD
MASTERY NOT YET REACHED
POOR / OMITTED
Rule of Thirds
25 %

The composition effectively uses the Rule of Thirds.

EXPERT 100% WOW!
MASTERED 85% GOOD
MASTERY NOT YET REACHED
POOR / OMITTED
Cropping
20 %

Unimportant aspects of the photo have been cropped out.

EXPERT 100% WOW!
MASTERED 85% GOOD
MASTERY NOT YET REACHED
POOR / OMITTED
Background
15 %

Special attention has been given to using a pleasing, not distracting, background.

EXPERT 100% WOW!
MASTERED 85% GOOD
MASTERY NOT YET REACHED
POOR / OMITTED
Contrast
15 %

Photo reproduces well in B&W because of effective use of contrast (rich blacks, crisp whites and wide range of grays).

EXPERT 100% WOW!
MASTERED 85% GOOD
MASTERY NOT YET REACHED
POOR / OMITTED
Caption
  EXPERT 100% WOW!

25 pts

MASTERED 85% GOOD

21 pts

MASTERY NOT YET REACHED

19 pts

POOR/OMITTED

0 pts

Headline
25 %

Includes a clever title that is verbally linked to the photo.

EXPERT 100% WOW!
MASTERED 85% GOOD
MASTERY NOT YET REACHED
POOR/OMITTED
Identification
25 %

Explains exactly what is going on in the photo. Names all visible people. Written in present tense.

EXPERT 100% WOW!
MASTERED 85% GOOD
MASTERY NOT YET REACHED
POOR/OMITTED
Secondary Info
20 %

Adds info that is not obvious from photo. Written in past tense.

EXPERT 100% WOW!
MASTERED 85% GOOD
MASTERY NOT YET REACHED
POOR/OMITTED
Quote
25 %

Adds the feeling of being there. Uses feelings and opinion. Avoids stating the obvious.

EXPERT 100% WOW!
MASTERED 85% GOOD
MASTERY NOT YET REACHED
POOR/OMITTED
Photo Credit
5 %

Includes photographer's name.

EXPERT 100% WOW!
MASTERED 85% GOOD
MASTERY NOT YET REACHED
POOR/OMITTED










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