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iRubric: Marketing Plan rubric

iRubric: Marketing Plan rubric

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Marketing Plan 
Mean Jeans Business Plan
Rubric Code: M5757B
By angela_edel
Ready to use
Public Rubric
Subject: Business  
Type: Assignment  
Grade Levels: 9-12

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  Below Basic

1 pts

Basic

2 pts

Proficient

3 pts

Advanced

(N/A)

Introductory Pargraph

Describing the marketing plan
Below Basic
Basic
Proficient
Advanced
Target Market

Enter description
Below Basic
Basic
Proficient
Advanced
How and When Survey

Was Conducted
Below Basic
Basic
Proficient
Advanced
Market Research Survey

Below Basic
Basic
Proficient
Advanced
Explanation of Survey Results

Below Basic
Basic
Proficient
Advanced
Market Research Graph

Below Basic
Basic
Proficient
Advanced
Customer Profile

Below Basic
Basic
Proficient
Advanced
Sales Strategy

Below Basic
Basic
Proficient
Advanced
Pricing Strategy

Below Basic
Basic
Proficient
Advanced
List of Suppliers

Below Basic
Basic
Proficient
Advanced
Direct Competitors

Names and Locations
Below Basic
Basic
Proficient
Advanced
Indirect Competitors

Names and Locations
Below Basic
Basic
Proficient
Advanced
Competitive Advantags and

Disadvantages
Below Basic
Basic
Proficient
Advanced
Advertising Strategy

Below Basic
Basic
Proficient
Advanced
Ad

Display, TV, or Radio
Below Basic
Basic
Proficient
Advanced
Explanation of Illustrations

Below Basic
Basic
Proficient
Advanced
Style of Writing

Below Basic
Basic
Proficient
Advanced
Accuracy of Writing

Below Basic
Basic
Proficient
Advanced
Page Layout

Below Basic
Basic
Proficient
Advanced
Eye Appeal

Below Basic
Basic
Proficient
Advanced



Keywords:
  • business plan

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