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Business Plan Project Rubric 
Business Plan Project Rubric
Students develop a business plan for a restaurant or hospitality business.
Rubric Code: M53C52
By cljackson
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Restaurant Development
  None

0 pts

Poor

2 pts

Good

3 pts

Excellent

5 pts

Executive Summary
5 pts

Convinces reader that food service operation is sound and has opportunity for success. Uses specific reference to good restaurant practices.
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations.
No details are provided and references are vague.
Good

Meets Expectations. Provides a solid summary with specific references.
Excellent

Meets or Exceeds Highest Expectations
Provides an extremely strong summary and uses specific references with additional support.
Company Description
5 pts

Type of ownership
Restaurant objectives, theme, menu style, type of restaurant.
Location of facilities and description of building with existing architecture.
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations
Restaurant style is not clear, some description is provided. Location of facility is unclear.
Good

Meets Expectations
Restaurant theme and style is described. Location and venue are provided with specific details.
Excellent

Meets or Exceeds Highest Expectations
Restaurant theme and style are described in detail. Location and venue are provides with specific details about architecture and facilities.
Industry Analysis
5 pts

SWOT Analysis(Strength,Weaknesses, Opportunities, Threats.)
Identify Market, Demographic
Competitive Analysis
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations
Details of SWOT not covered, some details on demographic and market are identified.
Good

Meets Expectations
Most details of SWOT are covered, details on demographic and market are identified.
Excellent

Meets or Exceeds Highest Expectations
All details of SWOT are covered, details on demographic and market are identified.
Additional info is provided.
Operations
5 pts

Organizational Structure
Staffing, including front and back of house, wages, etc
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations
There is not enough staffing information to run an operation.
Good

Meets Expectations
Organizational Structure, staffing, including front and back of house, wages, etc, all details are provided
Excellent

Meets or Exceeds Highest Expectations
Organizational Structure, staffing, including front and back of house, wages, etc, all details are provided with additions incentive plans
Financials
5 pts

Start-up Costs, equipment, renovations and decor
Estimated Sales & Profits
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations.
Start up costs are unrealistic or incomplete.
Good

Meets Expectations
Start-up Costs, equipment, renovations and decor are provided.
Estimated first year sales and profit margins have potential.
Excellent

Meets or Exceeds Highest Expectations
Start-up Costs, equipment, renovations and decor are provided.
Estimated first year sales and profit margins appear realistic and achievable.
Marketing
5 pts

Market Research
Target Market
Marketing Communications
None

This section does not meet standards or is non existent.
Poor

Does not meet many expectations
Market Research is not convincing.
Target Market & Marketing do not provide any evidence.
Good

Meets Expectations
Market Research is convincing and realistic Marketing strategies are professional.
Excellent

Meets or Exceeds Highest Expectations
Market Research is convincing and realistic
Target Market & Marketing strategies are professional.
Verbal Presentation
5 pts

Describes overview of restaurant project, provides details from all written categories,
Speaks clearly, meets time limit expectations, professionally presented
None

This section does not meet standards or is non existent.
Poor

The presentation is not clear and the presenter does not seem to know the information
Good

Describes overview of restaurant project, provides details from all written categories,
Speaks clearly, meets time limit expectations, professionally presented
Excellent

Professionally presented
The presentation is a convincing display.Describes overview of restaurant project, provides details from all written categories,
Speaks clearly, meets time limit expectations, professionally presented




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