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iRubric: Cereal Commercial/Presentation rubric

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Cereal Commercial/Presentation 
Recycled Fashion Show Project
Students will create a new healthy yet delicious cereal to advertise to the public. They will design their own nutritious cereal product packaging, slogan, and product presentation. Specific types of propaganda should be used in the design of the box and in the commercial.
Rubric Code: M47929
By kimrain
Ready to use
Public Rubric
Subject: Health  
Type: Presentation  
Grade Levels: (none)

Powered by iRubric Cereal Commercial/Presentaion
  Excellent

4 pts

Very Good

3 pts

Good/Developing

2 pts

Needs Improvement

1 pts

Product Packaging

Excellent

Packaging includes extensive nutrition information, common cereal packaging items, and has extensive, appealing material/information on all surfaces.
Very Good

Packaging includes required nutrition information, common cereal packaging items, and has some appealing material/information on most surfaces.
Good/Developing

Packaging includes some required nutrition information, common cereal packaging items, and material/information on most surfaces.
Needs Improvement

Packaging includes minimal nutrition information, one-two common cereal packaging items, and has one-two surfaces without information on them.
Product Design

Excellent

Product packaging skilfully shows the use of all elements listed as part of the criteria. Extremely creative!
Very Good

Product packaging shows the use of all elements listed as part of the criteria. Nicely done!
Good/Developing

Product packaging shows the use of most elements listed as part of the criteria. Good start.
Needs Improvement

Product packaging shows the use of a couple of elements listed as part of the criteria. More work needed!
Commercial Content

Excellent

Commercial is upbeat, informative and appeals to target audience. Endorsements and sponsors are actively included.
Very Good

Commercial is upbeat, informative and appeals to one of the target audiences. Endorsements and sponsors are included. Creative and well-rehearsed.
Good/Developing

Commercial is upbeat and may appeal to one of the target audiences, but it lacks information about the product. Endorsements and sponsors are not included.
Needs Improvement

Commercial may appeal to one of the target audiences, but it lacks information about the product. Endorsements and sponsors are not included.
Presentation

Excellent

Oral presentation appears creative, professional and well-rehearsed. Voice is clear, volume is excellent.
Very Good

Oral presentation appears creative, and rehearsed. Voice is clear, volume is good.
Good/Developing

Oral presentation is not as rehearsed as it could have been. Voice is clear at time, volume fluctuates throughout.
Needs Improvement

Oral presentation is not well rehearsed. Voice is unclear much of the time and volume fluctuates throughout.



Keywords:
  • nutrition, propaganda, commercial, cereal



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