iRubric: Business Plan Project Rubric

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Business Plan Project Rubric Business Plan Project Rubric Students develop a business plan for a retail or service business. Each team of 2 or 3 students will be responsible for all portions of the comprehensive plan that covers everything, including setting goals and writing a mission statement, developing the marketing plan, etc. Rubric Code: M44339 By kssalter Ready to use Public Rubric Subject: Business Type: Project Grade Levels: Graduate

Capstone Course 100 %
	Poor 70 pts	Fair 77 pts	Good 88 pts	Excellent 100 pts
Executive Summary 15 % Convinces reader that business is sound and has opportunity for success	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Company Description 15 % Basic Description-- Vision & Mission Stmt-- Legal form of Ownshp-- Business Objectives-- Location & Facilities	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Industry Analysis 15 % SWOT Analysis-- Identify Market Segments-- Competitive Analysis	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Marketing 15 % Market Research-- Target Market-- Marketing Communications	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Operations 15 % Organizational Structure-- Staffing, including job descriptions, compensation, benefits, etc	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Financials 10 % Start-up Costs-- Estimated Sales & Profits	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Plan Organization 10 % Clear, concise with logical sequence of information. -- Correct grammar, punctuation and spelling	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations
Creativity 5 % Keeps the reader's attention-- Helps make plan visually attractive to reader	Poor Does not meed expectations	Fair Meets Expectations	Good Above Expectations	Excellent Meets or Exceeds Highest Expectations