iRubric: Business Pitch Presentation rubric

The students created an outside the box, original hook or put a fantastic new twist on motivating the audience to be interested in learning more about the business/product.

The students created an energetic hook and/or put a somewhat new twist on motivating the audience to be interested in learning more about the business/product.

The students presented a standard hook with some energy. The audience may be motivated to pay attention to the business/product.

The standard hook lacked energy. The audience may need more motivating to pay attention to the business/product.

The students hook requires extra focus and attention or is missing.

Elaborate and attractive representation with clearly labelled parts. All slides are exceptionally eye-catching and designed for viewing comfort. If no slides, then other visuals and interactive experiences are consistently, and exceptionally engaging.

Attractive with clearly labelled parts. Slides are mostly eye-catching and well-designed. If no slides, then other visuals and interactive experiences are engaging is most moments.

Representation has most of the parts included. Slides are somewhat eye catching, some slides require some touching up. If no slides, then other visuals and interactive experience are engaging in some moments.

A simple representation of the business through a simple slide show. If no slides, then other visuals and interactive experience could require some extra reworking for effectiveness.

No/limited visual representation.

Student presents an exceptionally insightful critique of the chosen logo. The student demonstrates a high understanding of the 5 characteristics of a good logo, and can use them to de-construct and analyze the marketability of such a logo. The student critically evaluates the strengths and weaknesses of the logo, and makes well-thought-out suggestions or recommendations for improvement. Business’s reasoning or inspiration behind the design clearly described in a concise manner.

Student provides a solid critique of the chosen logo, demonstrating a good understanding of the five characteristics of a good logo. They are able to analyze the marketability of the logo effectively.The student evaluates both strengths and weaknesses of the logo and provides some suggestions for improvement.They briefly mention the business's reasoning or inspiration behind the design and present it with a relatively clear message.

Student provides a basic critique of the chosen logo, demonstrating some understanding of the five characteristics of a good logo, but there may be gaps in their analysis.The student identifies some strengths and weaknesses of the logo but may not offer detailed suggestions for improvement.They briefly mention the business's reasoning or inspiration behind the design, but the message is somewhat unclear.

Student offers a limited critique of the chosen logo, with little to no mention of the five characteristics of a good logo.The student identifies a few strengths and weaknesses of the logo but does not provide substantial suggestions for improvement.They briefly mention the business's reasoning or inspiration behind the design, but the message is unclear and lacking detail.

Student provides an insufficient critique of the chosen logo, lacking an understanding of the five characteristics of a good logo.The student does not effectively evaluate the strengths and weaknesses of the logo or offer any meaningful suggestions for improvement.They do not mention the business's reasoning or inspiration behind the design, and there is no clear message presented.