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iRubric: Project 5.0 - Theme Park Attraction Promotion rubric

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Project 5.0 - Theme Park Attraction Promotion Rubric Code: M2CAB4 By lrhssem Draft Public Rubric Subject: Business Type: Project Grade Levels: 6-8, 9-12, Undergraduate

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	Did not attempt 1 pts	Poor 2 pts	Fair 3 pts	Good 4 pts	Excellent 5 pts
Ride/Attraction Discription Paper Weight x 2	Did not attempt Lacking any knowledge gained from this answer.	Poor Answer to question fails to ask for information that is relevant this assignment.	Fair Answer to question is not thorough and fails to seek all of the information needed for this topic.	Good Answer to question is thorough but does not seek all of the information needed for this topic.	Excellent Answer to question is thorough and seeks information that is relevant to the topic.
Target Market Analysis Paper Weight x 2	Did not attempt Lacking any knowledge gained from this answer.	Poor Answer to question fails to ask for information that is relevant this assignment.	Fair Answer to question is not thorough and fails to seek all of the information needed for this topic.	Good Answer to question is thorough but does not seek all of the information needed for this topic.	Excellent Answer to question is thorough and seeks information that is relevant to the topic.
Sales Promotion Analysis Paper Weight x 2	Did not attempt Lacking any knowledge gained from this answer.	Poor Answer to question fails to ask for information that is relevant this assignment.	Fair Answer to question is not thorough and fails to seek all of the information needed for this topic.	Good Answer to question is thorough but does not seek all of the information needed for this topic.	Excellent Answer to question is thorough and seeks information that is relevant to the topic.
. External Public Relations Brochure Weight x 3	Did not attempt Lacking all parts of this assignment.	Poor Fails to incorporate appropriate themes, ideas and slogans	Fair Lacks appropriate themes, ideas and slogans. Provides some logical rationale for their selection.	Good Incorporates appropriate themes, ideas and slogans. Provides some logical rationale for their selection.	Excellent Incorporates appropriate themes, ideas and slogans. Provides a logical rationale for their selection.
Print Ad- Magazine or Newspaper Advertisement Weight x 3	Did not attempt Lacking all parts of this assignment.	Poor Fails to incorporate appropriate themes, ideas and slogans	Fair Lacks appropriate themes, ideas and slogans. Provides some logical rationale for their selection.	Good Incorporates appropriate themes, ideas and slogans. Provides some logical rationale for their selection.	Excellent Incorporates appropriate themes, ideas and slogans. Provides a logical rationale for their selection.
Broadcast Ad- TV Movie Maker Weight x 3	Did not attempt Lacking all parts of this assignment.	Poor Fails to incorporate appropriate themes, ideas and slogans	Fair Lacks appropriate themes, ideas and slogans. Provides some logical rationale for their selection.	Good Incorporates appropriate themes, ideas and slogans. Provides some logical rationale for their selection.	Excellent Incorporates appropriate themes, ideas and slogans. Provides a logical rationale for their selection.
Outdoor Ad- Billboard Poster Weight x 3	Did not attempt Lacking all parts of this assignment.	Poor Fails to incorporate appropriate themes, ideas and slogans	Fair Lacks appropriate themes, ideas and slogans. Provides some logical rationale for their selection.	Good Incorporates appropriate themes, ideas and slogans. Provides some logical rationale for their selection.	Excellent Incorporates appropriate themes, ideas and slogans. Provides a logical rationale for their selection.
Presentation Weight x 2	Did not attempt Poor effort and attempt. Lacking any professionalism.	Poor Presentation was vague and lacking professionalism.	Fair Missing some parts but professional.	Good Presentation was somewhat thorough, realistic, logical and professional.	Excellent Presentation was thorough, realistic, logical and professional.

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