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iRubric: Photo w/ Caption Assessment rubric
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Photo w/ Caption Assessment
Photo w/ Caption Assessment
Assessment of photo with caption assignment in the public relations writing class.
Rubric Code:
M2BB43
By
ryan1008
Ready to use
Public Rubric
Subject:
Communication
Type:
Homework
Grade Levels:
(none)
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Photo w/ Caption
Poor
0 pts
Mastery Not Yet Reached
14 pts
Mastered - Good
16 pts
Mastered
20 pts
Headline
Poor
*No headline used
Mastery Not Yet Reached
*Headline is mechanical
*It is either too short or too long
*Is vague - leaves reader wondering what it's about
Mastered - Good
*Headline entices the reader to continue
*Contains strong active verbs and short, simple words
Mastered
*Headline is catchy
*It makes the reader want to continue
*Is positive & specific
*Uses strong, active verbs and short, simple words
*Headline is clever and is verbally linked to the photo
AP Style & Grammar
Poor
*AP style not followed
*Contains more than six AP Style errors
*Contains six or more grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
Mastery Not Yet Reached
*AP Style not followed
*Contains four or five AP Style errors
*Contains four or five grammatical, punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
Mastered - Good
*AP Style followed somewhat
*Contains two or three AP Style errors
*Contains two or three grammatical, punctuation and spelling errors
*Language is clear; good sentence structure
Mastered
*AP Style followed wonderfully
*No more than one AP Style or grammar error
*Rules of grammar, usage and punctuation are followed
*Language is clear and precise; excellent sentence structure
Identification
Poor
*Does not explain what is going on in the photo at all
*Not written in present tense
Mastery Not Yet Reached
*Does not do a good job of explaining of what is going on in the photo
*Not written in present tense
Mastered - Good
*Somewhat explains what is going on in the photo
*Some of the people visible are named
Mastered
*Explains exactly what is going on in the photo.
*Names all visible people
*Written in present tense
News Value
Poor
*No news value
*Photo w/ caption holds no interest
Mastery Not Yet Reached
*Some interest is generated as a result of the photo w/ caption
Mastered - Good
*Significant interest is generated as a result of the photo w/ caption
Mastered
*Extreme amount of interest is generated as a result of the photo w/ caption
Format
Poor
*Media contact information is not included
*Did not use client's letterhead
*Inappropriate content
*Photo credit not included
Mastery Not Yet Reached
*Photo w/ cutline lacks the designated format
*Media contact information is not included
*Did not use client's letterhead
*Content is questionable
*Photo credit not included
Mastered - Good
*Photo w/ cutline follows designated format guidelines
*Used client's letterhead
*Media contact information is included, but not placed correctly
*Content is, for the majority, appropriate
*Photo credit included
Mastered
*Photo w/ cutline follows designated format guidelines
*Used client's letterhead
*Media contact information is included & placed correctly
*Content is appropriate
*Photo credit included
Communicates a Message
Poor
*Photo does not communicate a message, action or emotion
Mastery Not Yet Reached
*Photo shows little action, emotion or clear message
Mastered - Good
*Photo somewhat communicates a message, action or emotion
Mastered
*The photo effectively communicates a message, action or emotion
Keywords:
Photo caption
Subjects:
Communication
Types:
Homework
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