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iRubric: Marketing Plan Group Project rubric

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Marketing Plan Group Project Marketing Plan Group Project Presentation Evaluation criteria for Group Marketing Plan Presentation Rubric Code: M249453 By mfazla Ready to use Public Rubric Subject: Business Type: Assessment Grade Levels: Graduate

Criteria Maximum Rating: 10 Points
	Excellent 2 (N/A)	Good 1 (N/A)	Poor 0 (N/A)
SWOT/Situation Analysis	Excellent A definitive assessment with lots of detail and key insights.Contains no mistakes	Good Describes the market situation facing the business but content is limited in content and scope. Contains 2 mistakes	Poor Describes the market situation facing the business but content is limited in content and scope. Contains 3 mistakes
Product/Service Description	Excellent Service and/or product description is clearly stated and appropriate. Creative use of visuals in presentation. Contains no mistakes	Good Service and/or product description is stated, but somewhat unclear. Contains 2 mistakes	Poor Service and/or product description is stated, but somewhat unclear. Contains 3 mistakes
Target Audience/Segment	Excellent An outstanding assessment that clearly identifies the target market, its characteristics and needs, and utilizes secondary sources to support this assessment. Contains no mistakes	Good Provides a description of the target market and its characteristics and needs, but is limited in depth and use of secondary data to support the assessment. Contains 2 mistakes	Poor Provides a description of the target market and its characteristics and needs, but is limited in depth and use of secondary data to support the assessment. Contains 3 mistakes
Marketing Mix (4P) Strategy	Excellent Marketing mix (4P) strategy is appropriately identified and described.Clear description about product, price, place/distribution and promotion strategy is present along with how 4P is relevant to target audience. Contains no mistake	Good Marketing mix (4P) strategy is appropriately identified and described.Clear description about product, price, place/distribution and promotion strategy is present along with how 4P is relevant to target audience. Contains 2 mistake	Poor Marketing mix (4P) strategy is no present or poorly described. contains more than 4 mistakes
Implementation, Evaluation & Contro	Excellent Information on implementation and evaluation thoroughly and clearly identified. Contains no mistakes	Good Some information on implementation and evaluation identified, but limited in scope and detail. Contains more than 2 mistakes	Poor No oe little information on implementation and evaluation identified, but limited in scope and detail. Contains more than 4 mistakes