5 pts
6 pts
8 pts
10 pts
(N/A)
* Customer's problems solving * Customer Needs * Key features of product match customers problems
* For whom we are creating value? * Most important target customer?
* B2B * B2C * Specific Channels * Alternative Channels
* How to attract customer * How to keep customer * How to grow customer
* How do we make money * Revenue Model * Pricing tactics
* Key Partners * Key Suppliers * Resource from partners and suppliers * What are we giving key partners
* Required key activities * Manufacturing? * Technology? *Supply Chain?
* Financial * Physical * Intellectual property * Human resources * Other
* Critical Costs * Fixed Costs * Variable Costs
15 pts
25 pts
30 pts
33 pts
* Launch Checklist * Product * Sources
* Sequence Organization * Transition * Grammar/Spelling * Innovation and Creativity
* Presentation / Attire * Verbal * Graphics * General