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Business Plan Grading Rubric 
Business Plan Grading Rubric
Business Plan Assignment.
Rubric Code: M23C62A
By faithbalasabas
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: (none)

Powered by iRubric Business Plan Rubric
  Poor /Lacking Info

1 pts

Sufficient

2 pts

Proficient

3 pts

Advanced

4 pts

Total

(N/A)

Introductory Elements

Table of Contents
Executive Summary
Poor /Lacking Info

Introductory elements were omitted and/or contained errors.
Sufficient

Introductory elements were included but contained errors.
Proficient

Introductory elements were included and completed correctly, including an executive summary.
Advanced

Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business.
Total
Business Description

Brief description of the Business (or Idea)
Poor /Lacking Info

An overview of the company is not provided.
Sufficient

An overview of the company is provided but is lacking significant pieces of the requested information.
Proficient

An overview of the company is provided which includes a large portion but not all of the requested information.
Advanced

An overview of the company is provided which includes information regarding the reason for starting, basic activity, company focus, goods and/or services provided, primary customers, and location.
Total
Industry Analysis

Poor /Lacking Info

Provides largely incomplete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Sufficient

Provides somewhat complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Proficient

Provides fairly complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Advanced

Provides complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Total
Mission Statement

Poor /Lacking Info

Mission statement is not included.
Sufficient

Mission statement is included and describes the purpose of the business. Core values are included but do not reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Proficient

Mission statement is clear, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Advanced

Mission statement is clear, concise, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Total
Management Plan

SP, partnership, corporation ownership
Qualifications of MGT team & comp. pkg.
Explanation of how things will be done.
Poor /Lacking Info

No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things.
Sufficient

Form of business ownership was chosen.
No explanation of how things will be done.
Proficient

Form of business ownership was chosen and defined. Some explanation of how things will be accomplished.
Advanced

Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished.
Total
Product &/or Services

Identify and describe all products/Services, explain how your products will be competitive.
Poor /Lacking Info

Product/Service mix was partially discussed or some was omitted. Explanation of how your products will be competitive is missing.
Sufficient

Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Explanation of how your products will be competitive was missing.
Proficient

Product/Service mix was clearly discussed and included a complete line of product/service offerings. Explanation of how your products will be competitive was unclear.
Advanced

Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Includes explanation of how your products will be competitive.
Total
Marketing

Who are your customers, where are they,what do they want?
What is your marketing mix (4 p's).
Poor /Lacking Info

Marketing of the business was partially discussed but lacked mention of any specific information.
Sufficient

Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Proficient

Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Advanced

Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion.
Total
Financial Management

Start-up Costs
Poor /Lacking Info

No start-up cost reports were included.
Sufficient

Some start-up cost reports were included.
Proficient

Start-up cost reports included.
Advanced

Financing strategies and concepts were discussed. Detailed start-up cost reports included.
Total
Writing Skills

Poor /Lacking Info

Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Sufficient

Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Proficient

Occasional mechanics errors. Writing style is easy for reader to follow.
Advanced

No writing mechanics errors; writing style is easy for reader to follow.
Total
Presentation

Final presentation of the document should be in a format that would be acceptable to a lender.
Poor /Lacking Info

Submitted but not bound or in folder and no cover page.
Sufficient

Submitted but not bound or in folder has cover page, document lacks continuity of in organization.
Proficient

Submitted bound or in folder has cover page, interior of document does not completely flow.
Advanced

Professional presented in folder or bound with cover page, pages are complete and do not run into each other...very easy to follow through the document.
Total




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