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iRubric: Joining a Clique - Persuasive Advertisement rubric

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Joining a Clique - Persuasive Advertisement Persuasive Advertisement The purpose of this assignment is to create an advertisement for a clique, using two or more persuasive techniques. Rubric Code: LXCX787 By katiesax Draft Public Rubric Subject: English Type: Assignment Grade Levels: 6-8

Persuasive Advertisement
	Level 1 (N/A)	Level 2 (N/A)	Level 3 (N/A)	Level 4 (N/A)
Clique	Level 1 The clique is not obvious and the audience cannot discern what is being advertised.	Level 2 The clique is only obvious from a categorical perspective (e.g. a group of people rather than common theme/interest)	Level 3 The clique is clearly displayed.	Level 4 The clique theme/interest is obviously displayed.
Persuasive Techniques	Level 1 Persuasive techniques are not obvious in the poster.	Level 2 Only one persuasive technique is obvious..	Level 3 Two or more persuasive techniques are obvious.	Level 4 More than two persuasive techniques are obvious and used with a high degree of effectiveness.
Images	Level 1 The images add little to no clarity to the clique and persuasion.	Level 2 The images add some clarity to the clique advertisement and persuasion.	Level 3 The images clearly add to the advertising of the clique and persuasion.	Level 4 The images are skillfully selected and clearly add to the advertising of the clique and persuasion.
Text	Level 1 The presented text does not help communicate the clique advantages/ disadvantages or persuasive message.	Level 2 The presented text helps to communicate the clique advantages/disadvantages or persuasive message but presents some ambiguity.	Level 3 The presented text clarifies the clique advantages/disadvantages and persuasive techniques and does not leave any questions in the audience's mind.	Level 4 The presented text very effectively clarifies the clique advantages/disadvantages and persuasive techniques and does not leave any questions in the audience's mind.
Neatness and presentation	Level 1 The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to joining the clique or persuasion.	Level 2 The advertisement presentation is neutral, neither encouraging or discouraging joining the clique.	Level 3 The advertisement presentation is creative and draws visual attention, adding to the clique idea.	Level 4 The advertisement presentation is very creative and draws visual attention, adding to the clique idea. The advertisement is very effective in encouraging/discouraging joining the clique.