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iRubric: Political Campaign Rubric

iRubric: Political Campaign Rubric

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Political Campaign Rubric 
Political Campaign Commercial Rubric
Rubric Code: LX6B93A
By ELeonard16
Draft
Public Rubric
Subject: Political Science  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Political Campaign Ads
Groups will create a presidential campaign ad to support their respective candidate.
  Super

5 pts

Average

3 pts

Poor

1 pts

Group Members

Each group member was identified and participated
Super

Each group member had an obvious role in the creation of the presentation
Average

Not all group members seemed to have an obvious role in the presentation
Poor

some played obvious role; questionable what other group members contributed to project
Candidate

Candidate's name, slogan, and party affiliation are represented
Super

Group projected candidate's name and party affiliation at the beginning using large, bold, easy-to-read text. Was obvious who the candidate was and which party he belonged to.
Average

Group projected candidate's name and party affiliation somewhere in presentation; somewhat obvious who the candidate was and what party he belongs to
Poor

Group at least named the candidate and/or their party affiliation. Text difficult to read; misspelled words; etc.
Point of View

Purpose of ad/interview quickly identified
Super

Campaign tools established a purpose early on and maintained a clear focus throughout.
Average

Campaign tools established a purpose early on and maintained focus for most of the commercial.
Poor

Campagin tools seemed to have a few lapses in focus; never truly identified why the ad was created; seemed disjointed
Persuasion

Convincing voters to support your candidate
Super

Ad established a strong awareness of who their "target" audience was. Students understood why they chose vocabulary, music and images to support that audience.
Average

Ad showed some awareness of the "target" audience. Students can partially explain why they made decisions on vocabulary, music and images that they did.
Poor

Ad showed very limited awareness about the audience. Who was the target audience? Students made no connection between vocabulary, music and images with an audience.
Images

Pictures of the Mock Candidate
Super

Images create distinct atmosphere or tone that matches different issues of the campaign. Multiple images are used to support intended impression. Used both movie and still images. Connects well to mission of the ad.
Average

Images create tone that matches some issues of the campaign. Uses both movie and still images. Has some connection to the ad's mission.
Poor

Images do not really tie-in to the message of the ad. Used either movie or still images. Images did not seemingly enhance commercial.
Emotion

How do you want your audience to feel?
Super

Ad establishes strong positive or negative tone that advances the group's argument; very clear how the group wants the audience to feel; achieves desired emotional effect.
Average

Ad establishes a tone that may be identified but the relationship to the argument is questionable or unclear. Not sure how they want the viewers to feel.
Poor

There is no clear tone in this ad. Almost impossible to determine what type of emotion the viewer should feel after viewing.





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