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iRubric: Business Plan Project Rubric

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Business Plan Project Rubric 
Students develop a business plan for a retail or service business that will be shared with the class. Each student had the choice of what type of Business Ownership their company would have. Students were given the areas that were to be addressed in their business plan.
Rubric Code: LC74A7
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

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  None

0 pts

Poor

Does not meet Expectations

5 pts

Fair

Meets Expectations, yet lacks some of the information

10 pts

Good

Is above expectaions, only contains errors or does not include all necessary parts.

20 pts

Excellent

Meets or Exceeds Highest Expectations.

25 pts

Cover Page

None

Business Plan contains no cover page at all
Poor

Cover Page is not typed and only contains one or two of the required elements
Fair

Cover Page is Typed and contains only two to three of the required elements
Good

Cover Page is typed, with all but one of the required elements, but with errors.
Excellent

Cover Page is Typed, with no errors and all required elements are listed.
Introduction

None

Business Plan contains no Introduction at all.
Poor

Introduction is not typed and only contains one or the required elements of the introduction.
Fair

Introduction is typed, yet lacks one or more of the required elements of the introduction.
Good

Introduction is typed and contains all but one of the required elements of the introduction.
Excellent

Introduction is typed , with no errors and all of the required elements of the introduction.
Marketing

None

Business Plan contains no Marketing Section at all.
Poor

Marketing Plan is not typed and only contains one or the required elements of the marketing section.
Fair

Marketing Plan is typed, yet lacks one or more of the required elements of the marketing section.
Good

Marketing Plan is typed and contains all but one of the required elements of the marketing section.
Excellent

Marketing Plan is typed , with no errors and all of the required elements of the marketing section.
Financial Management

None

Business Plan contains no Financial Management Section at all.
Poor

Financial Management Plan is not typed and only contains one or the required elements of the financial section.
Fair

Financial Management Plan is typed, yet lacks one or more of the required elements of the financial section.
Good

Financial Management Plan is typed and contains all but one of the required elements of the financial section.
Excellent

Financial Management Plan is typed , with no errors and all of the required elements of the marketing section.
Operations

None

Business Plan contains no Operations Section at all.
Poor

Operational section is not typed and only contains one or the required elements of the operations section.
Fair

Operational section is typed, yet lacks one or more of the required elements of the operations section
Good

Operational section is typed and contains all but one of the required elements of the operations section
Excellent

Operational section is typed , with no errors and all of the required elements of the operation section.
Verbal Presentation

None

Student gives no verbal presentation to the class.
Poor

Student is not prepared, organized and speaks very low while giving presentation.
Fair

Student is somewhat prepared and organized, but does not make eye-contact with the audience.
Good

Student is organized, speaks clearly, makes frequemt eye-contact, presentation is just a little shaky.
Excellent

Student is organized, speaks clearly, avoids distracting words, makes frequent eye contact and the presentation is very smooth and polished.
Visual

None

Business Plan contains no visual
Poor

Business Plan contains a very minimal amount for the visual when presented to the class.
Fair

Business Plan does contain a visual, however it's purpose is not clear and concise
Good

Business Plan contains a visual with a clear purpose, but does not totally incorporate the visual in to the business plan.
Excellent

Business Plan contains a visual that is clear and concise, and is utilized with a clear purpose.
Time spent in class working

None

Student spent no time working on the business plan during class.
Poor

Student spent very little time given to work on the business plan in class.
Fair

Student spent a fair amount of time given to work on their business plan in class.
Good

Student spent an adequate amount of class time given to work on their business plan.
Excellent

Student spent all the time they were given during class to work on their business plan.



Keywords:
  • Entrepreneurial Ventures Business Plan

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