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Press Release 
Press Release
Assessment of press release.
Rubric Code: LB7XCX
By julieprice
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Press Release
  POOR

1 pts

FAIR

2 pts

GOOD

3 pts

VERY GOOD

4 pts

Press Release Format
20 pts

POOR

*Ineffective lead
*Inappropriate content

*Media contact info not included or
*Did not use organization's letterhead
FAIR

*Format is inconsistent
*Ineffective lead
*Media contact info is not included, incomplete
*Did not use organization's letterhead
*Content is questionable
GOOD

*Release follows designated format
*Lead is effective
*Used organization's letterhead
Boiler plate effectively describes organization



*### at end<BR>
*Content is, for the majority, appropriate
VERY GOOD

*Release follows designated format guidelines
*Effective lead,
headline is newsworthy
*boiler plate accurate
*client's letterhead
*Media contact info included & placed correctly
*direct quote included

*Content is appropriate
News Value
20 pts

POOR

*Headline has nothing to do with the story
*Lead lacks appropriate news value
FAIR

*Headline may lack news value or improper length
*facts could be improved
*Lead is cluttered,confusing
*direct quote is inappropriate for story
GOOD

*Headline entices reader to go to the lead
*facts provided
*Lead is appropriate for story
*direct quote adds to news value
VERY GOOD

*Headline has nes value
*appropriate lead focusing on news
*direct quote is short, newsworthy

*Is positive and specific
*Uses strong, active verbs and short, simple words

*Is focused, short and memorable
Structure & Organization
20 pts

POOR

*Language is frequently unclear; no sentence structure
*Structure & organization are not evident
FAIR

*Language is frequently unclear
*Structure & organization detract from the message
*Paragraphs are disjointed and lack transition of thoughts
*Sentences are choppy (too short) or wordy (too long)
GOOD

*Structure & organization of the story is easy to follow
*Paragraph transitions are presented and maintain the flow throughout the story
*
VERY GOOD

*Structure & organization of the story is clear and easy to follow
*Paragraph transitions are present and logical and maintain the flow of thought throughout
*Sentences are short
*Paragraphs are short
*appropriate word choice
Purpose/Interest
20 pts

POOR

*Reader is left wondering why story was written
*No news value
*Story holds no interest and value to journalists
FAIR

*Some interest in the event generated as a result of the story
*Story holds little interest and value
GOOD

*Significant interest in the event generated as a result of the story
*Story is interesting and valuable
VERY GOOD

*Extreme amount of interest in the event generated as a result of the story
*Story is interesting and valuable
AP style
20 pts

POOR

*assignment does not adhere to AP style rules
FAIR

*Contains Style errors and grammatical, punctuation and spelling errors
*more than 2 AP style errors
GOOD

* more than 2 AP style errors
*confusing or inappropriate word choice
VERY GOOD

AP Style followed
*No more than one AP Style or grammar error



Keywords:
  • PR Writing, press release assignment, assessment



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