iRubric: Media Portfolio Project rubric

Summaries, analyses, and personal responses to each article demonstrate a basic understanding of the media. Not all required analytical questions are answered.

The student does not really consider bias, target audience, or the newsworthiness of each article.

Summaries, analyses, and personal responses to each article demonstrate an understanding of the purpose of media. The student may consider bias, target audience, as well as the newsworthiness of each article.

Summaries, analyses, and personal responses to each article are thoughtful, articulate, and demonstrate a insightful understanding of different publications. The student considers bias, target audience, as well as newsworthiness of each article.

A media log is not provided, is incomplete, or appears to be fabricated.

Analysis of the mastheads and photographs may be missing, or do not go beyond obvious discussion of font style and/or design.

A media log of student media usage for a 7-day span is provided with the written portfolio. It may not include much detail.

Analysis of the mastheads and photographs draw conclusions about the publications they come from.

A media log of student media usage for a 7-day span is provided with the written portfolio. It must reflect the real behaviors related to media for that student.
Analysis of the mastheads and photographs go beyond the obvious and draw insightful conclusions about the publications they come from.

The presentation is lacking an appealing visual component, may not last for the minimally required 3 minutes, and does not capture audience attention. More than one of the following are missing: audio/visual component, conclusions about course content, media log, comparison between print media. Overall, the presentation is disorganized and incomplete. There is no evidence of rehearsal.

The presentation includes a visual component, lasts for at least 3 minutes, but may not keep audience attention. One of the following may be missing: audio/visual component, thoughtful analysis of media log, conclusions about course content, comparison between print media included in portfolio to broadcast media selection.

Overall, the presentation is somewhat organized, but does not seem rehearsed.

The presentation content demonstrates a general understanding of the media.

The presentation includes a visual component, lasts for at least 3 minutes, and is captivating to the audience. In the presentation, students must compare print coverage of selected media topic to broadcast coverage (audio or visual).

The student also mentions their media log and what they were able to learn about the own media behavior due to the media log.

Overall, the presentation is well-organized, appears rehearsed, and demonstrates a comprehensive understanding of the m