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iRubric: Political AD rubric

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Political AD Rubric Code: L78755 By ggreenleaf30 Ready to use Public Rubric Subject: English Type: Assessment Grade Levels: 9-12

Political AD
	Poor (N/A)	Fair (N/A)	Good (N/A)
Appeals	Poor Rubric only makes use of one of the appeals effectively.	Fair Rubric makes use of two of the appeals effectively.	Good Rubric makes use of all three appeals: logos, ethos, and pathos.
Duration of Presentation	Poor Presentation was less than 35 seconds or more than 55 seconds in duration.	Fair Presentation was between 35-39 seconds or between 50-54 seconds in length.	Good Presentation was between 40-50 seconds in length.
Images	Poor An attempt was made to use images to create an atmosphere/tone but it needed more work. Image choice is logical.	Fair Images create an atmosphere or tone that matches some issues of the campaign. The images may communicate symbolism and/or metaphors.	Good Images create a distinct atmosphere or tone that matches different issues of the campaign. The images may communicate symbolism and/or metaphors.
Soundtrack	Poor Music is ok, and not distracting, but it does not add much to the story.	Fair Music stirs a rich emotional response that somewhat matches the story line.	Good Music stirs a rich emotional response that matches the story line well.
Purpose	Poor There are a few lapses in focus, but the purpose is fairly clear.	Fair Establishes a purpose early on and maintains focus for most of the presentation.	Good Establishes a purpose early on and maintains a clear focus throughout.
Effectiveness	Poor This ad might not air on television. This ad might be taught in college classes as example of what not to do when creating a political ad.	Fair A good ad but it will soon be forgotten once the election is over.	Good This ad will be taught in colleges as an example of what an effective political ad looks like! Well-done.
Contribution	Poor Based on my observations and discussions with you and your partners, I realize you were not contributing as equally to the project as your partners.	Fair Based on my observation and discussions with you and your partners, I see that you are a valuable member of the team.	Good Based on my observations and discussions with you and your partners, I see that you played a vital role in the creation of the ad. You are a very valuable member of the team.