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iRubric: Business Card & Letterhead Assessment rubric

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Business Card & Letterhead Assessment Business Card & Letterhead Assessment Rubric for Business Card & Letterhead for a PR Publications Senior-level undergrad course Rubric Code: L688W6 By afeightner Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: (none)

ASSIGNMENT CRITERIA
	WOW! Exceptional Job! 90-100 Points 100 pts	MASTERY SHOWN You've Mastered this Element! 80-89 Points 85 pts	ALMOST THERE With some more work, this could be good! 70-79 Points 75 pts	NOT YET Needs much more work; 0-59 Points 0 pts
CRAP 50 %	WOW! Contract, Repetition, Alignment & Proximity concepts are used exceptionally well.	MASTERY SHOWN	ALMOST THERE	NOT YET
Overall Attractiveness 0 % Letterhead	WOW! The letterhead has an exceptionally attractive formatting and an eye-appealing overall design. A quick glance makes the reader want to open it to read more. Nice job!	MASTERY SHOWN The letterhead has attractive formatting and a generally eye-appealing overall design.	ALMOST THERE With some more work, this will be a great letterhead.	NOT YET Rethink your design.
Overall Attractiveness 20 % Business Card	WOW! The business card has an exceptionally attractive formatting and an eye-appealing overall design. A quick glance makes the reader want to open it to read more. Nice job!	MASTERY SHOWN The business card has attractive formatting and a generally eye-appealing overall design.	ALMOST THERE With some more work, this will be a great business card.	NOT YET Rethink your design.
Color 10 %	WOW! Uses either spot or process color in an eye-pleasing way.	MASTERY SHOWN	ALMOST THERE	NOT YET All black & white OR colors used ineffectively throughout
White Space 10 %	WOW! Appropriate use of white space	MASTERY SHOWN	ALMOST THERE	NOT YET Cluttered; ineffective use of white space
Coordination 10 %	WOW! Business card and letterhead complement each other well	MASTERY SHOWN	ALMOST THERE	NOT YET Business card and letterhead appear unrelated