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iRubric: Project 2 Marketing Plan rubric

iRubric: Project 2 Marketing Plan rubric

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Project 2 Marketing Plan 
Project 2 Marketing Plan
Your task is to create an advertising campaign for an innovative product you create.
Rubric Code: L67474
By clcangioni
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

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  Insufficient

0 pts

Good

3 pts

Proficient

4 pts

Excellent

5 pts

Paragrah Summary
5 pts

Does your paper contain one to two paragraphs summarizing the previous paper?
Insufficient

The paper did not
summarize the previous paper.
Good

Some aspects of the previous paper were summarized.
Proficient

Most of the aspects of the previous paper were summarized.
Excellent

The paper contains one or two full paragraphs
summarizing the previous paper.
Method of Execution and evaluation
5 pts

Have your proposed a method of execution, evaluation, and justification for your advertising campaign?
Insufficient
Good
Proficient

The paper contains three to four full paragraphs
proposing a method for execution and evaluation of an advertising campaign.
Including concept, slogan, and Justification.
Excellent

The paper contains four to five full paragraphs
proposing a method for execution and evaluation of an advertising campaign. Including concept, slogan, and Justification.
Feasibilty of the campaign
5 pts

Is the proposed campaign realistic and feasible?
Insufficient

Few of the aspects of the budget and allocations are accurate and feasible.
Good

Some of the aspects of the budget and allocations are accurate and feasible.
Proficient

Most aspects of the budget and allocations are accurate and feasible.
Excellent

The budget and allocations are accurate and feasible.
advertising and marcom goals
5 pts

Does your campaign relate to the marketing and communication objectives?
Insufficient

The paper does not describe how your advertising campaign relates to your marketing and communication objectives.
Good

The paper contains one to two full paragraphs
with a poor description on how your advertising campaign relates to your marketing and communication objectives.
Proficient

The paper contains two to three full paragraphs
with a good description on how your advertising campaign relates to your marketing and communication objectives.
Excellent

The paper contains three to four full paragraphs
with a excellent and careful description on how your advertising campaign relates to your marketing and communication objectives.
Slogan and justification.
5 pts

Did you create a slogan that was memorable and effective in describing and selling the product?
Insufficient

The slogan was not effective in describing and selling the product.

There was no legitimate justification.
Good

The slogan was mildly effective in describing and selling the product.

It was somewhat justified.
Proficient

The slogan was good, but can be better.

It was justified fairly well.
Excellent

The slogan was very effective in describing and selling the product. It was also clearly justified.
Story Board or Internet ad
5 pts

Is the story board, exciting, original, and realistic?
Insufficient

Story board is unoriginal, copied, and an existing ad with no changes.

Internet ad is unoriginal, copied, or an existing ad with no changes.

No story board or ad at all.
Good

Story board has 4 slides, sloppily hand drawn, black and white, and does not show a great deal of creativity and originality.

Internet ad is black and white, sloppily drawn and and is not original or creative.
Proficient

Story board has 5 slides, full color, and shows a great deal of creativity and originality.

Internet ad is full color, designed and is highly creative.
Excellent

Story board has 6 slides, full color, and shows a great deal of creativity and originality.

Internet ad is full color, designed and is highly creative.
Spelling, Grammer and Creativity
Total of 2.5 points each.
Spelling and Grammer
2.5 pts

Insufficient

- Paper contains numerous grammatical, punctuation and spelling errors.
- Language lacks clarity or includes the use of some jargon or conversational tone.
Good

- Paper contains few grammatical, punctuation and spelling errors.
- Language lacks clarity or includes the use of some jargon or conversational tone.
Proficient

- Paper contains few grammatical, punctuation and spelling errors.
- Language lacks clarity or includes the use of some jargon or conversational tone.
Excellent

- Rules of grammar, usage, and punctuation are followed; spelling is correct.
- Language is clear and precise; sentences display consistently strong, varied structure.
Creativity
2.5 pts

Is the creativity relevance to the product?
Insufficient

There was no relevance between the product and the creativity. No new product was created.
Good

There was little relevance between the product and the creativity. Product had minor adjustments to an existing product.
Proficient

Creativity was average, related to the product. Project had major adjustments to an existing product.
Excellent

There was above average creativity and thought put into the product. Product exhibited a brand new concept, design, and usage.






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