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iRubric: Marketing Plan rubric
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Marketing Plan
Marketing Plan
Development of a marketing plan for a new or improved product or service
Rubric Code:
L5B466
By
rlehnig
Ready to use
Public Rubric
Subject:
Business
Type:
Project
Grade Levels:
(none)
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Desktop Mode
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Marketing Category - 70%
Zero
0 pts
Poor
1 pts
Fair
2 pts
Good
3 pts
Excellent
4 pts
Marketing Research
Zero
Student made no attempt, did not present or was not present during all of the presentations.
Poor
Defines the problem.
Fair
Defines the problem; Analyes the situation. Collects data.
Good
Defines the problem; Analyes the situation. Collects, analyzes and organizes data.
Excellent
Defines the problem; Analyes the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.
Mission Statement
Zero
Student made no attempt, did not present or was not present during all of the presentations.
Poor
Mission Statement is mentioned but not created.
Fair
Created Mission Statement but lacks purpose and focus.
Good
Created a long, (more than two sentences) Mission Statement.
Excellent
Created a short, (one or two sentences) Mission Statement.
SWOT/Competitive Advantage
Zero
Student made no attempt, did not present or was not present during all of the presentations.
Poor
Identified the business's strengths & weakness.
Fair
Identifies the business's strength, weakness, opportunity and threat.
Good
Somewhat identified the business's strengths, weakness, opportunities and threats external to the business.
Excellent
Clearly identified the business's strengths, weakness, opportunities and threats external to the business.
Marketing Strategy
Zero
Student made no attempt, did not present or was not present during all of the presentations.
Poor
Determined the target market.
Fair
Determined the target market, used market segmentation.
Good
Determined the target market, used market segmentation, and identified distribution channels.
Excellent
Determined the target market, used market segmentation, identified distribution channels and developed a marketing mix.
Features and Benefits
Zero
Student made no attempt, did not present or was not present during all of the presentations.
Poor
Student mentions features and benefits but fails to give examples or describes two or less features or their product or service and converts them into sizzling benefits.
Fair
Student identifies and describes two to three features of their product or service and converts them into sizzling benefits.
Good
Student identifies and describes four to five features of their product or service and converts them into sizzling benefits.
Excellent
Student identifies and describes six or more features of their product or service and converts them into sizzling benefits.
Advertising, Promotion
and Public Relations Campaign
Zero
Student made no attempt, did not present or was not present during all of the presentations.
Poor
Created an ad, no logo, promotion or public relations plan.
Fair
Created ad/s for newspaper,magazine,
direct-mail, directory advertising and outdoor ads. Produced logo, no promotion or public relations plan.
Good
Created ad/s for newspaper,magazine,
direct-mail, directory advertising and outdoor ads. Produced logo, promotion but no public relations plan.
Excellent
Created ad/s for newspaper,magazine,
direct-mail, directory advertising and outdoor ads. Produced logo, promotion and public relations plan.
Report
Zero
Student made no attempt, did not present or was not present during all of the presentations.
Report is in a binder, or stapled, or paper clipped with or without dividers and contains less than five required sections.
Poor
Report is stapled or paper clipped with no dividers and contains five or more of the seven required sections.
Fair
Report is stapled or paper clipped with dividers and contains five or more of the seven required sections.
Good
Report is in a binder, uses dividers and contains six of the seven required sections.
Excellent
Report is in a binder, uses dividers and contains a minimum of seven sections.
Presentation - 30 Points
Zero
0 pts
Poor
1 pts
Fair
2 pts
Good
3 pts
Excellent
4 pts
PowerPoint/Graphics
Zero
Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.
Poor
The slides are not legible. The amount of text is too great for the space provided. There are several grammatical errors. There is little use of graphics or effects. The information does not consistently support images.
Fair
Slides are legible. Amount of text is too great for the amount of space provided. Some grammatical errors. Less than half the slides have graphics or effects. Information supports images at times.
Good
Slides are attractive. Text is legible. No grammatical errors. More than half of the slides use graphics and effects to enhance presentation. Information adequately supports images.
Excellent
Slides are attractive. Text is legible. No grammatical errors. Graphics and effects are used throughout to enhance presentation. Information is at the advanced level and consistently supports images.
Knowledge
Zero
Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.
Poor
Speaker simply reads the material displayed.
Fair
Speaker brings little knowledge to the presentation beyond what is displayed.
Good
Speaker is well informed and elaborates a bit beyond the material displayed.
Excellent
Speaker is well informed and elaborates beyond the displayed material.
Eye Contact and Elocution
Zero
Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.
Poor
Presenter reads all of the report with no eye contact.
Mumbles, incorrectly pronounces terms, and speaks too quickly or quietly for students in the back of class to hear.
Fair
Presenter maintains eye contact most of the time but frequently returns to notes. Voice is low. Presenter incorrectly pronounces terms. Audience members have difficulty hearing presentation.
Good
Presenter maintains eye contact most of the time but occasionally returns to notes. Voice is clear. Presenter pronounces most words correctly. Most audience members can hear presentation.
Excellent
Presenter maintains eye contact with audience, seldom returns to notes. Presenter uses a clear voice and correct, precise pronunciation of all words so that all audience members can hear presentation.
Time Requirement
Zero
Student made no attempt, or did not hand in a black and white copy of their PowerPoint slides) along with report, or did not present or was absent from class during any and all of the presentations.
Poor
Missed seven minute requirement by seven minutes but not less than three minutes.
Fair
Missed seven minute requirement by three minutes but not less than one minute.
Good
Missed seven minute requirement by less than one minute.
Excellent
Met or exceeded seven minute requirement.
Keywords:
Sales and Marketing Plan
Subjects:
Business
Types:
Exam
Project
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