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iRubric: Digital Marketing & Media Design: New Product Winter Final rubric
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Digital Marketing & Media Design: New Product Winter Final
Digital Marketing & Media Design: New Product Winter Final
You will take the role of a marketing director for a company looking to market a new product. Within this company you will be tasked to come up with a digital marketing strategy and come up with the branding of the new product.
Rubric Code:
L249W9C
By
RegieAmores
Ready to use
Public Rubric
Subject:
Communication
Type:
Project
Grade Levels:
Undergraduate
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Ad Campaign
Outstanding
(N/A)
Good
(N/A)
Needs Improvement
(N/A)
Poor
(N/A)
Creative Brief
20 points
Outstanding
The creative brief is specific. It defines target audience, tone, key message and all principle elements of the campaign objectives.
Good
The comprehensive is done well, but one or two key pieces are missing. The model is thought out but may not completely express your product.
Needs Improvement
Comprehensive is not completely thought through. Some parts are not neat and/or orderly. Does not represent full talents of all group members.
Poor
Does not represent full talent. Is incomplete and does not represent the ideas of the project/item.
Research/Background
20 points
Outstanding
Your research shows a clear understanding of your product and your client with proof and examples described. Goals of the campaign are clearly expressed.
Good
Your research shows an understanding of your product and client, but little background or proof and examples are given.
Needs Improvement
You have little research on your product and client.
Poor
Your research on your product or the client is incomplete.
Ads / Commercial
20 points
Outstanding
Your ads showed creativity and an awareness of the principles of design; . Your overall concept is clearly expressed through all ads.
Good
Your ads showed that you applied the principles of design but the overall concept may not be fully developed. Corrections needed in either design or media vehicles used Your big idea is represented.
Needs Improvement
Your ads show lack of planning and little evidence that an overall composition was planned. Your point is represented but with design errors or lack of consistency of design
Poor
Your ads show little evidence of understanding of the elements and principles of design; no evidence of planning or effort.
Branding / Style Guide
20 points
Outstanding
The branding is composed of original creative designs using proper media vehicles to reach target audience.
Good
The branding is composed of creative concepts expressed in
media vehicles that might reach target. Branding seems somewhat incomplete or contains inconsistencies
Needs Improvement
The branding seems
weak in the media vehicles chosen, or placement
Poor
The branding shows little creativity in design or does not show any originality in creativity
Product Prototype
20 points
Outstanding
The product prototype is exceptionally attractive in terms of design, layout, formats, neatness.
Good
The product prototype is acceptably attractive in terms of design, layout, and neatness.
Needs Improvement
The product prototype is adequately prepared with little attention in terms of design, layout, or neatness.
Poor
The product prototype is incomplete lacking one or more components of the assignment.
Rationale
20 points
Outstanding
The project contains a persuasive, logical explanation of the strategy behind the new product,
Good
The project contains an adequate explanation of the new product and strategy.
Needs Improvement
The project contains a minimal explanation of the product or strategy.
Poor
The project does not address the logical thought behind the new product.
Presentation Slides
20 points
Outstanding
The presentation slides are exceptionally attractive in terms of design, layout, formats, neatness, mechanics and grammar
Good
The presentation slides are acceptably attractive in terms of design, layout, and neatness.
Needs Improvement
The presentation slides are adequately prepared with little attention in terms of design, layout, neatness, grammar
Poor
The presentation slides are incomplete lacking one or more components of the assignment
Subjects:
Arts and Design
Business
Communication
Types:
Project
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