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iRubric: Marketing Plan Group Project rubric
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Marketing Plan Group Project
Marketing Plan Group Project
Evaluation criteria for Group Marketing Plan Presentation
Rubric Code:
L249454
By
mfazla
Ready to use
Public Rubric
Subject:
Business
Type:
Assessment
Grade Levels:
Graduate
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Criteria
Maximum Rating: 20 Points
Excellent
3
(N/A)
Good
2
(N/A)
Satisfactory
1
(N/A)
Poor
0
(N/A)
SWOT/Situation Analysis
Excellent
A definitive assessment with lots of detail and key insights.Contains no mistakes
Good
Describes the market situation facing the business but content is limited in content and scope. Contains 2 mistakes
Satisfactory
Describes the market situation facing the business but content is limited in content and scope. Contains 3 mistakes
Poor
Little or no detail provided on SWOT and market forces impacting the business.
Product/Service Description
Excellent
Service and/or product description is clearly stated and appropriate. Creative use of visuals in presentation. Contains no mistakes
Good
Service and/or product description is stated, but somewhat unclear. Contains 2 mistakes
Satisfactory
Service and/or product description is stated, but somewhat unclear. Contains 3 mistakes
Poor
Service and/or product description is missing.
Target Audience/Segment
Excellent
An outstanding assessment that clearly identifies the target market, its characteristics and needs, and utilizes secondary sources to support this assessment. Contains no mistakes
Good
Provides a description of the target market and its characteristics and needs, but is limited in depth and use of secondary data to support the assessment. Contains 2 mistakes
Satisfactory
Provides a description of the target market and its characteristics and needs, but is limited in depth and use of secondary data to support the assessment. Contains 3 mistakes
Poor
Little or no detail provided on target market and its characteristics and needs.
Promotion Strategy
Excellent
Promotion strategy is appropriately identified and described with a range of promotional tools. Contains no mistakes
Good
Promotion strategy is identified but not described in enough detail to convey a robust promotional strategy. Contains 2 mistakes
Satisfactory
Promotion strategy is identified but not described in enough detail to convey a robust promotional strategy. Contains 3 mistakes
Poor
Promotion strategy is missing, or, if identified, is weak in detail and specifics on the range of promotional tools used. Does not seem appropriate given the product/service description.
Distribution Strategy
Excellent
Distribution strategy is appropriately identified and described with clear identification of how product will be distributed to target audience through distribution channels. Contains no mistakes
Good
Distribution strategy is identified but not described in enough detail to convey a strong and clear strategy. Contains 2 mistakes
Satisfactory
Distribution strategy is identified but not described in enough detail to convey a strong and clear strategy. Contains 3 mistakes
Poor
Distribution strategy is missing, or, if identified, is weak in detail.
Pricing Strategy
Excellent
Pricing strategy or strategies for managing price are thoroughly and clearly identified and reasoned. Sufficient detail about tactics is provided. Contains no mistakes
Good
Pricing strategy is clear. Most of the tactics are clearly identified, but some detail on tactics is missing, or hard to understand. Contains 2 mistakes
Satisfactory
Pricing strategy is clear. Most of the tactics are clearly identified, but some detail on tactics is missing, or hard to understand. Contains 3 mistakes
Poor
Pricing strategy is missing or weak. Tactics are unclear and hard to understand.
Implementation, Evaluation & Contro
Excellent
Information on implementation and evaluation thoroughly and clearly identified. Contains no mistakes
Good
Satisfactory
Poor
Some information on implementation and evaluation identified, but limited in scope and detail. Contains more than 3 mistakes
Subjects:
Business
Types:
Assessment
(Other)
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