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iRubric: Marketing Plan Group Project rubric

iRubric: Marketing Plan Group Project rubric

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Marketing Plan Group Project 
Marketing Plan Group Project
Evaluation criteria for Group Marketing Plan Presentation
Rubric Code: L249454
By mfazla
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: Graduate

Powered by iRubric Criteria
Maximum Rating: 20 Points
  Excellent

3

(N/A)

Good

2

(N/A)

Satisfactory

1

(N/A)

Poor

0

(N/A)

SWOT/Situation Analysis

Excellent

A definitive assessment with lots of detail and key insights.Contains no mistakes
Good

Describes the market situation facing the business but content is limited in content and scope. Contains 2 mistakes
Satisfactory

Describes the market situation facing the business but content is limited in content and scope. Contains 3 mistakes
Poor

Little or no detail provided on SWOT and market forces impacting the business.
Product/Service Description

Excellent

Service and/or product description is clearly stated and appropriate. Creative use of visuals in presentation. Contains no mistakes
Good

Service and/or product description is stated, but somewhat unclear. Contains 2 mistakes
Satisfactory

Service and/or product description is stated, but somewhat unclear. Contains 3 mistakes
Poor

Service and/or product description is missing.
Target Audience/Segment

Excellent

An outstanding assessment that clearly identifies the target market, its characteristics and needs, and utilizes secondary sources to support this assessment. Contains no mistakes
Good

Provides a description of the target market and its characteristics and needs, but is limited in depth and use of secondary data to support the assessment. Contains 2 mistakes
Satisfactory

Provides a description of the target market and its characteristics and needs, but is limited in depth and use of secondary data to support the assessment. Contains 3 mistakes
Poor

Little or no detail provided on target market and its characteristics and needs.
Promotion Strategy

Excellent

Promotion strategy is appropriately identified and described with a range of promotional tools. Contains no mistakes
Good

Promotion strategy is identified but not described in enough detail to convey a robust promotional strategy. Contains 2 mistakes
Satisfactory

Promotion strategy is identified but not described in enough detail to convey a robust promotional strategy. Contains 3 mistakes
Poor

Promotion strategy is missing, or, if identified, is weak in detail and specifics on the range of promotional tools used. Does not seem appropriate given the product/service description.
Distribution Strategy

Excellent

Distribution strategy is appropriately identified and described with clear identification of how product will be distributed to target audience through distribution channels. Contains no mistakes
Good

Distribution strategy is identified but not described in enough detail to convey a strong and clear strategy. Contains 2 mistakes
Satisfactory

Distribution strategy is identified but not described in enough detail to convey a strong and clear strategy. Contains 3 mistakes
Poor

Distribution strategy is missing, or, if identified, is weak in detail.
Pricing Strategy

Excellent

Pricing strategy or strategies for managing price are thoroughly and clearly identified and reasoned. Sufficient detail about tactics is provided. Contains no mistakes
Good

Pricing strategy is clear. Most of the tactics are clearly identified, but some detail on tactics is missing, or hard to understand. Contains 2 mistakes
Satisfactory

Pricing strategy is clear. Most of the tactics are clearly identified, but some detail on tactics is missing, or hard to understand. Contains 3 mistakes
Poor

Pricing strategy is missing or weak. Tactics are unclear and hard to understand.
Implementation, Evaluation & Contro

Excellent

Information on implementation and evaluation thoroughly and clearly identified. Contains no mistakes
Good
Satisfactory
Poor

Some information on implementation and evaluation identified, but limited in scope and detail. Contains more than 3 mistakes




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