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iRubric: The Gulf Entrepreneurial Project rubric

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The Gulf Entrepreneurial Project 
Business Plan Grading Rubric (Written)
The project aims to establish an entrepreneurial venture focused on promoting sustainable business practices in the Gulf of Mexico region. The project seeks to foster environmental awareness, business propsal writing, and inspire positive change within coastal communities.
Rubric Code: L2475B7
By cpdelavega
Ready to use
Public Rubric
Subject: English  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Rubric
  Insufficient

5 pts

Sufficient

7 pts

Proficient

9 pts

Accomplished

11 pts

Introductory Elements

Description: Assess the clarity and completeness of the company's description, including its history, purpose, and structure.
Table of Contents
About Page
Mission Statement that conveys the company's values, objectives, and purpose.
SMART Goal(s): Determine if the goals provided are specific, measurable, achievable, relevant, and time-bound.
Insufficient

Introductory elements were omitted and/or contained errors. An overview of the company and mission statement is not provided. SMART goal(s) are not identified.
Sufficient

Introductory elements were included but were not well developed. An overview of the company is provided but lacks a significant piece of information such as the mission statement or SMART goals. Mission statement is included and describes the purpose of the business. Core values are included but do not reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Proficient

Introductory elements were included and thorough. An overview of the company is provided which includes a mission statement and SMART goals. Mission statement is clear, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Accomplished

All Introductory elements were included and completed correctly, including transformative and authentic application and development. An overview of the company is provided which includes persuasive techniques regarding the reason for starting. Mission statement is clear, concise, and describes the purpose of the business. Core values are included and reflect an understanding of the fundamental beliefs regarding the appropriate manner in which to conduct company activities.
Executive Summary

Clarity: Assess the clarity and conciseness of the summary in providing an overview of the entire business plan.
Comprehensiveness: Evaluate if all key aspects of the business plan are summarized effectively.
Persuasiveness: Determine if the summary effectively convinces the reader of the viability and potential success of the business venture.
Concise overview of project's key points and goals. Provides context, purpose, and expected outcomes of the venture.
Insufficient

Lacks clarity and coherence, and does not effectively summarize key points.
Sufficient

Provides a basic summary but lacks depth or organization.
Proficient

Clearly summarizes key points with good organization and clarity.
Accomplished

Offers a concise and comprehensive summary that effectively captures the essence of the project.
Industry Analysis

Depth of Research: Evaluate the thoroughness and depth of research conducted on the industry.
Insightfulness: Assess the insights provided regarding industry trends, challenges, and opportunities.
Relevance: Determine the relevance of the industry analysis to the proposed business venture.
Insufficient

Provides largely incomplete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Sufficient

Provides somewhat complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Proficient

Provides fairly complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Accomplished

Provides complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, and major competitors. Effectively explains how the proposed product/service is distinct from others.
Proposed Solution

Innovation: Evaluate the level of innovation and uniqueness in the proposed solution.
Feasibility: Assess the feasibility of the proposed solution in addressing identified problems or needs.
Alignment: Determine if the proposed solution aligns with the mission and goals of the company.
Identify and describe all products/Services, explain how your products will be competitive.
Insufficient

Product/Service mix was partially discussed or some was omitted. Explanation of how your products will be competitive is missing.
Sufficient

Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Explanation of how your products will be competitive was missing.
Proficient

Product/Service mix was clearly discussed and included a complete line of product/service offerings. Explanation of how your products will be competitive was unclear.
Accomplished

Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Includes explanation of how your products will be competitive.
Market Research

Data Quality: Evaluate the quality and reliability of the market research data collected.
Market Understanding: Assess the depth of understanding demonstrated regarding target market demographics, behavior, and needs.
Competitive Analysis: Evaluate the effectiveness of the competitive analysis in identifying key competitors and their strategies.
Insufficient

Missing or ineffective marketing and branding strategies.
Sufficient

Includes basic marketing strategies with minimal branding focus.
Proficient

Effective marketing strategies with some branding considerations.
Accomplished

Strategic marketing and branding plan that enhances the proposal's reach and impact.
Financial Plan

Accuracy: Assess the accuracy of financial projections, including revenue forecasts, expenses, and profitability.
Viability: Determine the viability of the financial plan in achieving the company's goals.
Risk Management: Evaluate the consideration of potential risks and contingencies in the financial plan.
Insufficient

No start-up cost reports were included. No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things.
Sufficient

Some start-up cost reports were included. Form of business ownership was chosen.
No explanation of how things will be done.
Proficient

Start-up cost reports included.Form of business ownership was chosen and defined. Some explanation of how things will be accomplished.
Accomplished

Financing strategies and concepts were discussed. Detailed start-up cost reports included.Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished.
Product Development

Innovation: Evaluate the level of innovation and creativity demonstrated in product development.
Timeline: Assess the feasibility and realism of the proposed timeline for product development.
Quality Control: Determine if mechanisms for quality control and assurance are adequately addressed.
Insufficient

Unclear or irrelevant product development strategies.
Sufficient

Provides basic product development strategies with limited detail.
Proficient

Clear product development strategies with some innovative ideas.
Accomplished

Comprehensive product development plan with innovative and sustainable strategies.
Marketing and Branding

Strategy: Evaluate the effectiveness of the marketing strategy in reaching the target audience and achieving business objectives.
Branding Consistency: Assess the consistency of branding elements across various marketing channels.
Creativity: Determine the level of creativity and originality in marketing approaches.
Insufficient

Marketing of the business was partially discussed but lacked mention of any specific information.
Sufficient

Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Proficient

Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Accomplished

Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion.
Educational Resources

Relevance: Evaluate the relevance of educational resources provided to the target audience.
Comprehensiveness: Assess the comprehensiveness and depth of educational materials offered.
Accessibility: Determine if educational resources are easily accessible and user-friendly.
Insufficient

Lacks educational resources or relevance to the proposal.
Sufficient

Includes some educational resources but not fully aligned with the project.
Proficient

Provides relevant educational resources to support the proposal.
Accomplished

Comprehensive and innovative educational resources that enhance project impact and sustainability.
Impact Assessment

Metrics: Evaluate the clarity and relevance of metrics used to assess the impact of the business venture.
Measurement Tools: Assess the effectiveness of tools and methods used to measure impact.
Actionable Insights: Determine if the impact assessment provides actionable insights for future decision-making.
Insufficient

Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Sufficient

Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Proficient

Occasional mechanics errors. Writing style is easy for reader to follow.
Accomplished

No writing mechanics errors; writing style is easy for reader to follow.
Visual Elements

Professionalism: Evaluate the professionalism and aesthetic appeal of visual elements.
Clarity: Assess the clarity and effectiveness of visual elements in conveying information.
Relevance: Determine the relevance of visual elements to the content they accompany.
Insufficient

Missing or poorly designed visual elements
Sufficient

Basic visual elements with little relevance
Proficient

Includes relevant visuals but lacks creativity
Accomplished

Visually appealing and impactful elements enhance the proposal
Mechanics

Grammar and Spelling: Evaluate the correctness of grammar, spelling, and punctuation.
Formatting: Assess the consistency and appropriateness of formatting throughout the document.
Readability: Determine if the document is organized and presented in a clear and readable manner.
Insufficient

Contains numerous and distracting errors.
Sufficient

Some errors in grammar and formatting
Proficient

Mostly free of errors
Accomplished

Well-edited with correct grammar and formatting
Works Cited

Completeness: Evaluate the completeness and accuracy of the works cited list.
Consistency: Assess the consistency of citation format throughout the document.
Relevance: Determine the relevance and credibility of sources cited.
Insufficient

Missing or incomplete citations
Sufficient

Partial list of sources
Proficient

Includes proper citations. Information is somewhat synthesized but lacks cohesiveness.
Accomplished

Comprehensive works cited section. Information is effectively synthesized and professionally cited.
Professionalism

Insufficient

Lacks professionalism in developing tone and language. Fails to convey a sense of competence or reliability.
Sufficient

Language and tone are somewhat professional. There may be occasional lapses or inconsistencies.
Proficient

Language and tone are consistently professional, conveying competence, and credibility.
Accomplished

Exemplifies the highest standards of professionalism, reflecting meticulous attention to detail, accuracy, and clarity.





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