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Business Plan Grading Rubric (Written) 
Business Plan Grading Rubric (Written)
Business Plan Assignment.
Rubric Code: L23C62B
By faithbalasabas
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Business Plan Rubric
100 % EVERYONE should have the 5 SECTIONS listed on the class syllabus addendum.
  Poor /Lacking Info

10 pts

Sufficient

15 pts

Proficient

18 pts

Advanced

20 pts

Total

100 pts

Introductory Elements
20 %

EXECUTIVE SUMMARY,
Cover page, Table of Contents, Etc.
Poor /Lacking Info

Introductory elements were omitted and/or contained errors.
Sufficient

Introductory elements were included but contained errors.
Proficient

Introductory elements were included and completed correctly, including an executive summary.
Advanced

Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business.
Total
Business Description, Industry, Tar
20 %

Identify and describe all products/Services.
THE FINANCIALS, Start-up Costs, financial statement(s). Identify and describe all products/Services.
Start-up Costs, Brief description of the Company, the business Product or Service
Poor /Lacking Info

An overview of the company is not provided. No financials.
Sufficient

An overview of the company is provided but is lacking significant pieces of the requested information. Some reports were included.
Proficient

An overview of the company is provided which includes a large portion but not all of the requested information. Identify and describes products/Services.
THE FINANCIALS, Start-up Costs, financial statement(s). Identify and describe all products/Services. Most
Start-up Costs, Balance sheet, Income statement & cash flow financial statement(s) are included with a Current ratio.
Advanced

An overview of the company is provided which includes information regarding the reason for starting, basic activity, company focus, goods and/or services provided, primary customers, and location. Detailed start-up cost reports included. Identify and describe all products/Services.
THE FINANCIALS, Start-up Costs, financial statement(s). Identify and describe all products/Services.
Start-up Costs, Balance sheet, Income statement & cash flow financial statement(s) & Current ratio include
Total
Marketing, Industry Analysis,
20 %

THE MARKETING, Target customer, Competitive Analysis, The Product/Service Plan, and/or the Marketing Plan. Who are your customers, where are they,what do they want?
What is your marketing mix (4 p's
Poor /Lacking Info

Provides largely incomplete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others. Marketing of the business was partially discussed but lacked mention of any specific information.
Sufficient

Provides somewhat complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Proficient

Provides fairly complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Advanced

Provides complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion.
Total
Management Plan and Mission
20 %

OVERALL OPERATIONS, Mission Statement, Vision statement. What kind of operation?: Sole Proprietorship, partnership, corporation ownership
Qualifications of MGT team & comp. pkg.
Explanation of how things will be done.Product &/or Serv.
Poor /Lacking Info

No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things.
Sufficient

OVERALL OPERATIONS, Mission Statement, Vision statement are mentioned. Form of business ownership was chosen.
No explanation of how things will be done.
Proficient

OVERALL OPERATIONS, Mission Statement, Vision statement. are almost clear. Form of business ownership was chosen and defined. Some explanation of how things will be accomplished.
Advanced

OVERALL OPERATIONS, Mission Statement, Vision statement are clear. Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished.
Total
Presentation
20 %

THE PRESENTATION OF THE PLAN
Poor /Lacking Info

No presentation
Sufficient

Some Explanation of your product/service plan
Proficient

Good Explanation of product/service plan.
Advanced

Great explanation of your product/service plan.
Total



Keywords:
  • Grading Business Plan by five parts

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