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Grade 8 Radio Spot 
Grade 5/6 Radio Advertisement
By yourself or with a partner, students will create a video game, candy or toothpaste and then create a radio spot for that product. The radio commercial will be at least 1 minute in length, and no more than 2 minutes. Students will utilize at least three of the components of persuasion provided for a successful radio ad discussed in class. Remember to make sure you mention your product in your commercial.
Rubric Code: L23A346
By ladewigs
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 6-8

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Create a 1 - 2 minute radio spot for your product that you have created.
  Proficient

5 pts

Progressing

4 pts

Developing

3 pts

Needs Improvement

2 pts

Content

-Incorporates three or more components of a successful ad.
Proficient

-Radio advertisement very effectively includes more than three components of a successful ad.
Progressing

-Radio advertisement effectively includes three components of a successful ad.
Developing

-Radio advertisement effectively includes less than three components of a successful ad.
Needs Improvement

-Radio advertisement does not effectively include the components of a successful ad.
Mechanics

-1 minute long
-Product name is stated
Proficient

-Radio advertisement is 1 minute long
-Product name is clearly stated
Progressing

-Radio advertisement is only slightly below 1 minute long.
-Product name is stated
Developing

-Radio advertisement is under 1 minute long
-Product name is somewhat stated
Needs Improvement

-Radio advertisement is significantly shorter or longer than 1 minute
-Product name is not stated
Creativity

-Radio advertisement is interesting, creative, and grabs the audience's attention
Proficient

-Radio advertisement is entertaining and grabs the audience's attention
Progressing

-Radio advertisement is interesting, and entertaining for most of the audience
Developing

-Radio advertisement is somewhat interesting, and entertaining for some of the audience
Needs Improvement

-Radio advertisement is not interesting or entertaining for the audience
Presentation

-Voice quality
-Speaking volume and speed
Proficient

-Presentation is well practiced, with excellent expression
-Speaking volume and speed allows for easy understanding
Progressing

-Presentation is practiced, with good expression
-Speaking volume and speed allows for fairly easy understanding
Developing

-Presentation is somewhat practiced, with some expression
-Speaking volume and speed allows for some understanding
Needs Improvement

-Presentation is not practiced and the radio commercial has no expression
-It is difficult to hear the presentation




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