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iRubric: Persuasive Radio Commercial - Mrs. HG rubric

iRubric: Persuasive Radio Commercial - Mrs. HG rubric

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Persuasive Radio Commercial - Mrs. HG 
Persuasive Radio Commercial
In your group, using a variety of persuasive techniques create an extraordinary radio commercial for your unique product. All participants must either work to create the script and/or be in the ad. The ad must be 30 - 45 seconds long. Your final product must be in mp3 format.
Rubric Code: KXX4425
By love2teachya
Ready to use
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Persuasive Speech and Radio Ad
  Fleek

10 pts

Flawless

7 pts

Fair

5 pts

Flavorless

2 pts

Introduction (beginning)

Fleek

Your introduction caught the attention of everyone in the audience. We want to hear more!
Flawless

Your introduction caught the attention of most of your audience. We'll stick around to hear more.
Fair

Your introduction caught the attention of some of your audience. Some of us are still listening.
Flavorless

You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial

Fleek

You used 4 or more details that persuaded me to buy your product that were tailored to the target audience.
Flawless

You used 3 details to convince me to buy your product. I'm thinking seriously about buying your product, but some details were not tailored to the target audience.
Fair

You used 1 or 2 details to convince me to buy your product. I'm not quite convinced I want to spend my money on your product, little connection to target audience.
Flavorless

You only gave 1 detail to convince me to buy your product and it wasn't related to the target audience.
Conclusion (ending)

Fleek

Your conclusion made me want to buy your product and concisely summarized your pitch.
Flawless

Your conclusion made me consider buying your product, but left me wanting more.
Fair

Your conclusion made me think about buying your product, but I probably won't advertise with you.
Flavorless

Your conclusion made me decide that I definitely did not want to buy your product or advertise with you.
Style of Presentation

Fleek

Your presentation was loud, clear, and enthusiastic. Great job!
Flawless

Your presentation was mostly loud, clear and enthusiastic. Good job!
Fair

Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.
Flavorless

Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.
Audience Analysis

Fleek

Your name and slogan were perfectly aligned with your target audience.
Flawless

Your name and slogan were both somewhat aligned with target audience, could be more specific.
Fair

Either the name or slogan were not aligned with target audience.
Flavorless

No indication who the target audience was based on name and/or slogan.
Needs and Appeals

Fleek

Excellent use of needs and appeals, you clearly understand how to persuade an audience.
Flawless

Good use of needs and appeals, could develop more.
Fair

Some use of needs and appeals, application of techniques needs more work.
Flavorless

No evidence of understanding of audience needs and appeals.



Keywords:
  • radio commerical



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