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iRubric: Restaurant Business Plan Project Rubric

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Restaurant Business Plan Project Rubric Restaurant Business Plan Project Rubric Students will develop a business plan for a restaurant or hospitality business and put the business into operation. Rubric Code: KXA7CC3 By mfrideres Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12

Restaurant Development
	None (N/A)	Poor (N/A)	Good (N/A)	Excellent (N/A)
Executive Summary 20 pts Mission/Vision Statement<BR> Convinces reader that food service operation is sound and has opportunity for success. Uses specific reference to good restaurant practices.	None This section does not meet standards or is non existent.	Poor Does not meet many expectations. <BR> No details are provided and references are vague.	Good Meets Expectations. Provides a solid summary with specific references.	Excellent Meets or Exceeds Highest Expectations<BR> Provides an extremely strong summary and uses specific references with additional support.
Restaurant Description 20 pts Type of ownership, Name of Restaurant, theme, menu style, type of restaurant.<BR> Location of facilities and description of building with existing architecture.	None This section does not meet standards or is non existent.	Poor Does not meet many expectations<BR> Restaurant style is not clear, some description is provided. Location of facility is unclear.	Good Meets Expectations<BR> Restaurant theme and style is described. Location and venue are provided with specific details.	Excellent Meets or Exceeds Highest Expectations<BR> Restaurant theme and style are described in detail. Location and venue are provides with specific details about architecture and facilities.
Menu 20 pts The menu provided prices, descriptions, and looked appealing.	None No menu was provided	Poor Menu was complete, but missing some items/appeal.	Good Menu was complete but did not look professional.	Excellent Menu looked profession, is easy to read, and includes all required items.
Building design/layout 20 pts provides a layout	None no layout was provided	Poor Layout was provided, but did was not well thought out or was missing items.	Good Layout was provided, but was missing items or not well thought out.	Excellent Layout was easy to read and included all required items.
Management team 10 pts Organizational Structure<BR> Staffing, including front and back of house, wages, etc	None This section does not meet standards or is non existent.	Poor Does not meet many expectations There is not enough staffing information to run an operation. Could not keep the student team under control.	Good Meets Expectations Organizational Structure, staffing, including front and back of house, wages, etc, all details are provided. Managed the student team but could have been more controlled.	Excellent Meets or Exceeds Highest Expectations Organizational Structure, staffing, including front and back of house, wages, etc, all details are provided with additions incentive plans.
Marketing 20 pts Includes location, competitors, target market, advertising strategies	None This section does not meet standards or is non existent.	Poor Does not meet many expectations Not all required items are included. Target Market & Marketing do not provide any evidence.	Good Meets Expectations Market Research is convincing and realistic Marketing strategies are professional. Most items are included	Excellent Meets or Exceeds Highest Expectations Market Research is convincing and realistic Target Market & Marketing strategies are professional and detailed.
Presentation 10 pts Student had a high quality presentation	None comments:	Poor comments:	Good comments:	Excellent comments:

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