iRubric: Marketing Research Project rubric

Questions created do not narrow down the segment of the market that the business should try to attract. (Demographics, Psychographics, Behavioral and Geographics are not used. )

Questions partially narrow down the best segment for the business to attract.
(Demographics, Psychographics, Behavioral and Geographics are only partly used.)

Questions narrow down what the best segment of the market is. It can clearly be seen who is the business's most profitable customer. (Demographics, Psychographics, Behavioral and Geographics are narrowed down in this analysis to see the most profitable customer.)

The research does not help to understand the best way for the business to set up their store.

The research gives some idea of how to set up store.

It is very clear from the research how to set up store so that the most profitable products are prominently displayed to attract the most profitable customs.

The research does not address the best promotional practices of the business.

The research does not address all of the best promotional practices of that business.

It is clear from the research the best way to promote the store and its products to the best type of customer.

Did not use class time to focus on project or distracted others.

Used some of the class time well. Some focus on getting project done.

Used time well during class period. Never distracted others.