4 pts
3 pts
2 pts
1 pts
Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Convinces reader that business is sound and has opportunity for success
Basic Description Business Product or Service Legal structure Location & Facilities
Identify Market Segments Customer and Competitor Analysis
Product, Price, Place, Promotion
Organizational Structure Staffing, including job descriptions.
Start-up Costs Estimated Sales & Profits
Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
Keeps the reader's attention Helps make plan visually attractive to reader Created advertisement or business card.
Cited sources of information. MLA Style on seperate page