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Concise, short, catchy headline; bold & larger type; summarizes the story
The 5 W's are included in the article (preferably in first paragraph) - Who -What - When - Why - Where
Presents unbiased facts; made up of several paragraphs, uses descriptive adjectives and adverbs, quote from individual involved in event
Correct spelling of words; correct punctuation; complete sentences; correct grammar
Layout of article is consistent to article printing photo has caption, headline is noticeably larger than article text