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iRubric: MAGAZINE ADVERTISEMENT rubric
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MAGAZINE ADVERTISEMENT
MAGAZINE ADVERTISEMENT
Students will create a magazine or poster advertisement using persuasive details and emotional appeals; complete with logo and slogan. Students also will provide a reflection, stating their emotional appeals and how the product came to be. Advertisement should be for an original product (in other words, don't draw an ad for the latest Nike style...). Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code:
K72C93
By
jasonsims
Ready to use
Public Rubric
Subject:
Health
Type:
Project
Grade Levels:
9-12
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Magazine Advertisement
Exceeds Expectations
20 pts
Meets Expectations
15 pts
Below Expectations
10 pts
Barely meets Expectations
5 pts
SLOGAN
Exceeds Expectations
Slogan relates directly to product; unique, easily remembered; incites reader to purchase the product right away!
Meets Expectations
Slogan relates directly to product; slogan is not completely unique, slogan is a bit memorable, but can be much stronger
Below Expectations
Slogan does not directly relate to product and catches the reader's attention
Barely meets Expectations
Slogan is vague and lacks a defined message
LOGO
Exceeds Expectations
Highly effective use of logo to grab the reader's attention quickly
Meets Expectations
Effective use of logo (catches attention, but not right away)
Below Expectations
Logo not totally effective; may look as if it was done hurriedly
Barely meets Expectations
Little variety; not unique; may be messy
EMOTIONAL APPEALS
Exceeds Expectations
Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticingProduct
Meets Expectations
Product name is clear
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present
Below Expectations
Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak
Barely meets Expectations
Name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present
OVERALL DESIGN
Exceeds Expectations
Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective
Meets Expectations
Layout balanced with an adequate amount of white space; product description complete; illustrations clear
Below Expectations
Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product
Barely meets Expectations
Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear
Keywords:
magazine advertisement
Subjects:
English
Health
Types:
Project
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