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iRubric: Promotional/advertisement rubric

iRubric: Promotional/advertisement rubric

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Promotional/advertisement 
Promotional/advertisement
Students will create an advertisement using persuasive details and emotional appeals; complete with logo and word choice. Students also will provide a reflection, stating their emotional appeals and how the product came to be. Choose HOW you want to market it and WHO you want to sell it to. Decide how best you can persuade those buyers to purchase your product.
Rubric Code: K6XCX9
By ewelka
Ready to use
Public Rubric
Subject: Arts and Design  
Type: Project  
Grade Levels: 6-8, 9-12

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  Not Yet Meeting Expectations

(N/A)

Below Expectations

(N/A)

Meets Expectations

(N/A)

Exceeds Expectations

(N/A)

WORD CHOICE

Not Yet Meeting Expectations

Information about the product is vague and uninteresting
Below Expectations

Information does not directly relate to product; is not completely unique, and could be much more persuasively strong
Meets Expectations

Information about the product relates directly to product and catches the reader's attention to persuade them to purchase the product.
Exceeds Expectations

Slogan relates directly to product; unique, easily remembered; incites reader to purchase the product right away!
GRAPHIC FEATURE

Not Yet Meeting Expectations

Little variety; not unique; may be messy
Below Expectations

Graphic is not totally effective; may look as if it was done hurriedly
Meets Expectations

Effective use of a graphic feature (catches attention, but not right away)
Exceeds Expectations

Highly effective use of graphic feature to grab the reader's attention quickly and communicate the message effectively
EMOTIONAL APPEALS

Not Yet Meeting Expectations

Product name evident; may be messy; many details missing; may not be aimed at the appropriate target audience, no emotional appeals are present
Below Expectations

Product name is clear; some details missing; appeals to the appropriate target audience, emotional appeals are weak
Meets Expectations

Product name is clear
and attractive; all important information present; appeals to the appropriate target audience, emotional appeals are present
Exceeds Expectations

Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident, emotional appeals are strong and enticing
OVERALL DESIGN

Not Yet Meeting Expectations

Messy; inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear. Ad cannot be connected to a product or is confusing.
Below Expectations

Layout is ineffective; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product)
Meets Expectations

Layout includes adequate product description; illustrations are clear and enhance the message of the ad. A "sign-out" was used to leave the product in the consumer's mind.
Exceeds Expectations

Layout is exceptional; effective use of design principles; excellent description of product in few words; illustrations highly effective; "sign-out" is present and effectively placed.
TECHNICAL

Not Yet Meeting Expectations

Does not meet technical standards. Incorrect size, resolution values; poor judgement in layout/arrangement. Did not follow directions.
Below Expectations

Improvement is needed, but ad was created with some technical standards in mind.
Meets Expectations

Good use of technical standards, but may still need slight improvement to correctly produce/publish the ad.
Exceeds Expectations

Exceptional consideration was given to both the technical standards and the instructions while maintaining creativity.



Keywords:
  • magazine advertisement, adjectives


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