5 pts
4 pts
3 pts
2 pts
Enter description
The students effectively use the process to work with the client to gain approval for the final ad idea.
Created in appropriate file format and size for printing in color.
Conveys a clear purpose and message.
Clearly speaks to an intended audience.
Clearly and efficiently employs appropriate color theory, page layout, and design principles.
Created in appropriate file format and size for use on the web.
10 pts
7 pts
Student collaborates freely with other students to provide feedback or assistance.
Fulfills assigned team roles and contributes equally to project work.
Consults with other team members on major project decisions and voluntarily helps others build skills to complete the project.