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Compare/Contrast Essay 
Compare Contrast Essay
Rubric Code: K5X443
By danielle_d189
Draft
Public Rubric
Subject: English  
Type: Writing  
Grade Levels: (none)

Powered by iRubric Compare/Contrast Essay
  Below

1 pts

Approaching Standard

2 pts

Meeting Standard

3 pts

Exceeding Standard

4 pts

General Characteristics

Identification of how general characteristics in chosen advertisements help create meaning (Media Studies 2.1)
Below

Does not identify the discussed characteristics of advertisements.
Approaching Standard

Identifies the discussed characteristics but does not examine how they help create meaning.
Meeting Standard

Identifies the discussed characteristics and explains how they help create meaning.
Exceeding Standard

Identifies more than just the discussed characteristics and vividly and insightfully examines how they help create meaning.
Media Conventions

Identification of how media conventions convey meaning and influence the audience of the advertisements (Media Studies 2.2)
Below

Does not identify how media conventions help influence the audience.
Approaching Standard

Attempts to identify how media conventions help influence the audience, but does not make this clear.
Meeting Standard

Identifies how media conventions influence the audience.
Exceeding Standard

Critically discusses how media conventions help influence the audiences.
Word Choice

Use of grade-level vocabulary
Below

Does not use appropriate or grade-level words throughout the essay.
Approaching Standard

Uses some grade-level words throughout the essay.
Meeting Standard

Uses mostly grade-level words throughout the essay.
Exceeding Standard

Uses all grade-level (or above) vocabulary throughout the essay. In addition, the student uses adjectives and transitions.
Mechanics

Use of proper mechanics and conventions within the essay
Below

Does not use proper mechanics or conventions. There are many spelling and grammatical errors.
Approaching Standard

Attempts to use proper mechanics or conventions, yet there are still many spelling and grammatical errors.
Meeting Standard

Uses proper mechanics and conventions with few spelling and grammatical errors.
Exceeding Standard

Uses proper mechanics and conventions without any spelling or grammatical errors.
Oral Presentation

Oral communication using language suitable for the intended audience (Oral Communication 2.1)
Below

Student does not present.

OR

Student presents in an ineffective manner. (See comments below)
Approaching Standard

Student presents their essay, though the message is unclear and the presentation does not capture the intended audience. (See comments below)
Meeting Standard

Student presents their essay in an effective manner, capturing the intended audience. (See comments below)
Exceeding Standard

Student presents their essay in an extremely effective manner, with proper language, intonation, and clarity while capturing the audience's attention.




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