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Visual Merchandising, create a display 
FM41 A Buyer's Challenge
Students will create a window or interior store display demonstrating effective design principles and industry standards.
Rubric Code: K4784A
By murphyd
Ready to use
Public Rubric
Subject: Vocational  
Type: Assignment  
Grade Levels: Undergraduate

Powered by iRubric Create a Visual Display
Students will create a window or interior store display demonstrating effective design principles and industry standards.
  Needs Improvement

Several requirements were not met; work needs improvement to demonstrate skill level

3.5 pts

Average - Proficient

A good quality display; most requirements met

4 pts

Excelling

A high quality display was created fulfilling all requirements

5 pts

Brainstorm sketch
2 pts

Plan display on grid paper
Needs Improvement

Grid plan illustrates vague theme and few display techniques
Average - Proficient

Grid plan illustrates generalized theme and some display techniques
Excelling

Grid plan illustrates clear theme and several display techniques
Active participation
2 pts

Attendance on implementation day and in group activities
Needs Improvement

Partial participation (missed planning day or implementation day
Average - Proficient

(points only for column one OR column 3)
Excelling

Full participation in activities and implementation day
Display Creation
3 pts

Physical work, props included,
Needs Improvement

Arrived late, participated unenthusiastically in prop creation, mannequin dressing, and grid set up
Average - Proficient

Arrived late, but participated in most prop creation, mannequin dressing, and grid set up
Excelling

Arrived on time, participated in prop creation, mannequin dressing, and grid set up
Written Summary
3 pts

Accurate articulation of the Design Principles in written summary
Needs Improvement

Summary was not clear or did not use correct terminology to describe display aspects.
Average - Proficient

Used somewhat clear and correct terminology to describe display in most design aspects
Excelling

Used clear and correct terminology to describe display in all design aspects
Principles of Design Implementation
3 pts

Optical Center, Emphasis, Focal Point<BR>
Balance<BR>
Contrast<BR>
Proportion
Needs Improvement

3 of 5 Principles of Design successfully demonstrated:<BR>
Focal Point<BR>
Emphasis<BR>
Balance<BR>
Contrast<BR>
Proportion
Average - Proficient

4 of 5 Principles of Design successfully demonstrated:<BR>
Focal Point<BR>
Emphasis <BR>
Balance<BR>
Contrast<BR>
Proportion
Excelling

All Principles of Design successfully demonstrated:<BR>
Focal Point<BR>
Emphasis<BR>
Balance<BR>
Contrast<BR>
Proportion
Creativity / Techniques Used
2 pts

Demonstration of multiple techniques and equipment (rolling, folding, hanging, layering, colorizing)
Needs Improvement

Demonstrated fewer than 3 techniques: rolling, folding, hanging, layering, colorizing
Average - Proficient

Demonstrated 3 of 5 techniques: rolling, folding, hanging, layering, colorizing
Excelling

Demonstrated all techniques: rolling, folding, hanging, layering, colorizing)




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