iRubric: Paper 1 rubric

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Paper 1 SWOT Analysis The purpose of this first paper is to conduct an evaluation of the organization you have selected to work with for the duration of this course to determine their existing marketing strategy and their target market. In addition, you will conduct a detailed analysis of the strengths, weaknesses, opportunities and threats facing the organization through a SWOT analysis. Rubric Code: K3XC32 By k8eames Ready to use Public Rubric Subject: Business Type: Writing Grade Levels: Undergraduate

Paper 1 Rubric
	Target 5 pts	Acceptable 3 pts	Needs Improvement 0 pts
SWOT Analysis Content	Target SWOT Analysis contains more than 5 points for each segment. A sentence is provided for each point explaining their inclusion.	Acceptable SWOT Analysis contains 5 points for each segment. Only a few sentences are provided for each point explaining their inclusion.	Needs Improvement SWOT Analysis contains less than 5 points for each segment. No sentences are provided for each point explaining their inclusion.
Target Market and Strategy Overview	Target Existing strategy is clearly defined and target is detailed in terms of multiple dimensions.	Acceptable Strategy and target are stated but simplisticly so.	Needs Improvement Strategy and target are not clearly defined.
Spelling, Grammar, and Punctuation	Target The paper is free of grammatical, punctuation, and spelling errors.	Acceptable The paper contains a few grammatical, punctuation, and spelling errors.	Needs Improvement The paper contains many grammatical, punctuation, and spelling errors.